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Marketplace Manager Salary (2026)
A Marketplace Manager in Singapore runs a brand's stores on Shopee, Lazada, TikTok Shop and other marketplaces, or, on the platform side, manages a portfolio of seller accounts for the marketplace itself. Both versions live and die by campaign performance and the relationship between brand and platform.
Not enough Marketplace Manager listings in the last 12 months published a pay range (we need 8 from at least 3 employers), so there is no reliable median yet. US listings in states with pay-transparency laws (California, New York, Colorado, Washington) publish ranges, and the figures appear here as they arrive. The open roles below show pay where the employer gives it.
What a Marketplace Manager does
- Hit marketplace sales targets and campaign KPIs
- Negotiate campaign slots, vouchers and co-funding with platform account managers
- Manage listings, pricing, ads and stock across marketplaces
- Track fees, margin and competitor pricing
By level
- Entry
- Not typical at entry level; Marketplace Executive comes first.
- Mid
- Owns two to four marketplaces for one brand.
- Senior
- Senior or Regional Marketplace Manager covers several Southeast Asian markets.
Skills employers ask for
- Seller Centre and Sponsored Solutions
- Negotiation
- Fee and margin analysis
- Campaign operations
- Ads management
Where the role leads
Ecommerce Manager, Head of Ecommerce, or platform-side Key Account Manager.