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Head of Ecommerce Salary (2026)
The Head of Ecommerce owns the online P&L for a brand or retailer in Singapore, often across several markets. The role sets channel strategy, hires and leads the ecommerce team, negotiates with marketplaces and agencies, and reports to the commercial director or CEO.
Not enough Head of Ecommerce listings in the last 12 months published a pay range (we need 8 from at least 3 employers), so there is no reliable median yet. US listings in states with pay-transparency laws (California, New York, Colorado, Washington) publish ranges, and the figures appear here as they arrive. The open roles below show pay where the employer gives it.
What a Head of Ecommerce does
- Own online revenue, margin and marketing budget
- Decide which channels and markets to enter, grow or exit
- Lead managers and executives, and the agencies behind them
- Negotiate annual terms, co-funding and campaign slots with marketplaces
- {"Set the systems roadmap"=>"order management, inventory sync, analytics"}
By level
- Entry
- Not an entry role. Typical candidates have 7 or more years, usually including a manager role with a P&L.
- Mid
- At an SME the Head of Ecommerce may still be hands-on in Seller Centre with a team of two or three.
- Senior
- At a regional brand the role manages country ecommerce managers and sits on the leadership team.
Skills employers ask for
- P&L ownership and forecasting
- Marketplace negotiation at the account director level
- Team leadership and agency management
- Systems selection: OMS, inventory, analytics
- Board-level reporting
Where the role leads
Ecommerce Director, Commercial Director, General Manager, or founder.
Common questions
Head of Ecommerce or Ecommerce Director: which is more senior?
Director is usually the more senior title at multinationals, where Head of Ecommerce can be a country-level role. At Singapore SMEs, Head of Ecommerce is normally the top ecommerce job.