APEC Retail Regional Buyer

Reporting To: SEA Merchandising Manager

Key Responsibilities

1. Regional Assortment Planning & Strategy

• Develop seasonal assortment plans across APEC markets.

• Optimise category mix, style depth and SKU allocation.

• Develop appropriate price architecture and price ladders.

• Localise assortments based on market and customer needs.
  
  

2. Buying Strategy & Product Selection

• Participate in seasonal buying decisions with HQ.

• Recommend products based on sales and market insights.

• Identify potential bestsellers and new product opportunities.

• Propose regional capsule collections and special projects.
  
  

3. In-season Trading & Fast Reaction

• Manage products from buying through replenishment and markdown.

• Conduct weekly sales and WSSI performance reviews.

• Recommend replenishment, markdowns and exit strategies.

• Support product transfers and fast-reaction trading.

4. Market & Consumer Intelligence

Responsible for gathering market intelligence not just for reporting purposes, but to support merchandise planning:

• Monitor market trends and consumer preferences across the region.

• Conduct competitor and pricing reviews.

• Share local market and fashion insights with HQ.

• Identify opportunities based on changing market demand.

5. Commercial Performance

• Monitor sales, sell-through, margin and inventory performance.

• Analyse SKU, option and category productivity.

• Identify business risks and growth opportunities.

• Prepare regular business reports and recommendations.
  
  

6. Cross-Functional Collaboration

• Work closely with HQ and regional stakeholders.

• Participate in buying meetings and business reviews.

• Support new product launches and seasonal campaigns.

• Willing to travel to China and other SEA markets monthly.
  

Requirements

• Degree in Fashion, Merchandising, Business or a related field.

• 3–5 years of buying, merchandising or product planning experience.

• Experience in fast fashion brands preferred.

• Regional / Multi-market experience is an advantage.

• Knowledge of OTB, assortment planning, price laddering and WSSI.

• Strong understanding of retail KPIs, sales and inventory management.

• Strong analytical and commercial skills.

• Good fashion awareness and trend-spotting ability.

• Strong communication and stakeholder management skills.

• Proficient in Excel; Power BI is an advantage.

• Fluent in English; Mandarin is an advantage for communication with China HQ.

• Willing to travel when required.