Assistant Manager, Digital Marketing (E-Commerce)

Responsibilities

· Campaign Management: Lead the rollout of monthly digital campaigns – from ideation to execution – across Meta, email, and website platforms. Ensure messaging, visuals, and targeting align with brand direction and conversion goals.

· Stakeholder Management: Lead the team from within, to guide the e-commerce team towards fulfilment of KPIs and metrics. Work together with agencies on higher level thought analysis and strategies.

· Analytics & Optimisation: Take ownership of data analysis using GA4, heatmaps, and web performance tools. Identify drop-off points, surface UX/CRO opportunities, and work with agencies to improve user journeys and site conversion rates.

· CRM & Retention Marketing: Leverage customer data (via CDP/CRM platforms) to identify lifecycle gaps, segment behaviours, and proposed automated flow adjustments to drive retention, repeat purchases, and customer lifetime value.

· Content & Paid Media Strategy: Ensure that campaign visuals, video, and ad formats are planned effectively for each channel. Collaborate with creatives and media planners to deliver impactful campaigns with measurable ROI.

· Reporting and Optimisation: Develop performance dashboards and reports on a timely basis. Stay up to date on emerging trends, tools, and best practices in digital marketing.

What we are looking for

· Minimum 3 – 5 years in the digital marketing space, preferably e-commerce

· Positive and vibrant personality, with a go-getter attitude towards e-commerce

· Strong people management skills in leading a team towards KPI and targets

· Proficiency in customer lifecycle management – email, push notifications, WhatsApp marketing via the use of a CRM platform

· Proven experience in performance marketing across paid media channels such as Google Ads, Meta, TikTok, and other relevant digital channels

· Creative eye for content and messaging