Consumer Marketing & E-Commerce Manager (OTC & Consumer Healthcare)
Brief Summary
Drive end-to-end consumer growth initiatives by shaping brand direction and scaling digital commerce performance across key markets.
Lead integrated campaigns and channel programs with a strong balance of strategy, execution, and measurable outcomes.
Responsibilities
Define consumer marketing strategy using market/consumer insights, competitive analysis, and performance data.
Lead brand planning and integrated campaign execution across offline and online channels.
Own brand health tracking, budget planning, and marketing performance reporting to improve ROI.
Develop and execute digital marketing plans to grow awareness, engagement, and conversion.
Manage and optimise e-commerce operations across major online marketplaces and social commerce channels.
Track e-commerce and digital KPIs (e.g., traffic, conversion, CAC, revenue) and implement improvements based on findings.
Identify and execute new growth opportunities (new channels, partnerships, initiatives) from planning through rollout.
Collaborate with internal stakeholders and external partners to deliver programs on time and to target outcomes.
Support market expansion initiatives by adapting best practices and go-to-market approaches where applicable.
Requirements
Bachelor’s Degree or Diploma in Marketing, Business Administration, or a related discipline.
Minimum 7–10 years of relevant experience in consumer marketing, brand management, digital marketing, and/or e-commerce.
Demonstrated track record of growing consumer brands through effective positioning, campaign execution, and performance optimisation.
Hands-on experience managing digital campaigns and e-commerce platform performance, including merchandising and promotional planning.
Experience working with consumer-focused products and multi-channel marketing environments.
Strong analytical capability to translate data into actionable recommendations and business impact.
Proven stakeholder management skills and ability to work cross-functionally with internal teams and external partners.
Experience leading or mentoring team members and driving accountability for outcomes.
Strong planning and execution skills with the ability to manage multiple priorities in a fast-paced environment.
Ideal Candidate
The successful candidate will play a key role in transforming the company's commercial capabilities from traditional product-focused marketing towards an integrated, consumer-centric approach combining brand management, digital marketing, and e-commerce.
The ultimate objective is to strengthen the competitiveness of the existing OTC business.
Thank you for your application but we regret only shortlisted applicants will be notified.
PERSOL Singapore Pte Ltd | EA License No. 01C4394 • UEN No. 200007268E
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