Description
About Soleil Collective
Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, suncare, and bodycare products. Soleil accelerates growth and improves profitability with sales, marketing, operations, and strategic management expertise. We have completed two acquisitions to date: Loving Tan and Coco & Eve.
Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Proudly made on Australia’s famed Gold Coast, the professional quality, natural olive color, and flawless application are beloved by A-listers, creators, and beauty lovers alike.
Coco & Eve’s story starts in Bali, among the island’s volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients.
About the Job
We are looking for a commercially-minded Digital Designer with strong motion capability and a deep understanding of performance marketing creative.
This is not a traditional brand-only design role.
You will be responsible for creating scroll-stopping, conversion-driven digital assets across paid media, web and CRM—while maintaining an elevated, premium brand aesthetic.
You thrive in a fast-paced DTC environment where:
- Creative is tested.
- Iteration is constant.
- Performance data informs decisions.
- Speed matters.
You combine strong design fundamentals with performance marketing awareness and use AI-enabled workflows to increase creative velocity and testing output.
Requirements
Responsibilities
Performance & Paid Media Creative (Core Focus)
- Design high-performing static and motion assets for Meta, TikTok, YouTube and other paid channels.
- Create scroll-stopping ads with strong hooks, clear CTAs and platform-native formatting.
- Translate performance insights (CTR, CVR, ROAS, thumbstop rate) into refined creative iterations.
- Work closely with the performance marketing team to optimise and iterate quickly.
- Transform UGC and internal content into conversion-led paid media assets.
- Produce multiple creative variations to support A/B testing frameworks.
Motion-First Creative
- Develop motion-led digital ads (short-form video, animated graphics, dynamic text overlays).
- Create compelling edits from existing footage for paid and social placements.
- Ensure assets are designed for mobile-first, sound-off and high-scroll environments.
- Explore new formats and platform updates to maintain creative edge.
Ecommerce & CRM
- Design web banners, landing page assets and campaign updates.
- Create elevated, conversion-optimised EDM layouts in collaboration with CRM.
- Balance brand storytelling with commercial objectives across the full customer journey.
AI-Enabled Creative Production
- Actively leverage AI tools (e.g. Midjourney, Adobe Firefly and other generative workflows) to:
- Develop rapid visual concepts
- Explore new creative directions
- Generate testing variations efficiently
- Increase speed without compromising quality
- Use AI to enhance ideation and production workflows—not replace strong design thinking.
- Stay curious and proactive in exploring new AI tools that improve efficiency and creative output.
Brand & Campaign Support
- Support art direction development through moodboards and shoot decks.
- Ensure all creative aligns with brand guidelines while pushing performance outcomes.
- Maintain a strong balance between elevated aesthetic and commercial clarity.
Role Requirements
- 3–5 years experience in digital design (agency or in-house, DTC preferred).
- Proven experience creating performance marketing assets for paid media.
- Strong understanding of digital ad specs and platform best practices.
- Ability to respond to performance data and iterate accordingly.
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- Strong motion and video editing skills (After Effects + Premiere Pro or equivalent).
- Experience using FIGMA
- Experience designing for ecommerce and email.
- Comfort working in a fast-paced, test-and-learn environment.
- High attention to detail with strong time management.
- AI curiosity and hands-on experience using generative tools to enhance workflow.
Your profile
- Commercially aware, not just visually strong.
- Curious about why creative performs—not just how it looks.
- Fast, organised and solutions-oriented.
- Energised by growth-stage environments.
- Comfortable balancing creativity with accountability.