Digital Growth & Social Media Executive

Job Summary

Develop and execute user acquisition and engagement strategies for app using platforms. Manage campaigns, content, user communities, and data analysis to drive growth and optimize performance.

Responsibilities

• Develop and implement user acquisition strategies across media platforms to increase the app’s user base


• Plan, launch, and manage online marketing campaigns to attract seed users, increase app activation, improve retention, and drive user engagement


• Create marketing content and write compelling campaign copy to support promotional activities across multiple channels


• Operate and engage with online user communities to collect feedback and maintain a positive user experience


• Coordinate online-offline partnership activities, including marketing collaborations with lifestyle venues to support user growth


• Conduct functional testing of the app, identify issues, and submit detailed bug reports to product and technology teams


• Monitor daily operational data to track user growth, retention, churn, and campaign performance, and provide actionable optimization recommendations


• Prepare performance reports and align campaign progress with internal teams to support scaling of user operations

Preferred competencies and qualifications

• Minimum 2 years of experience in digital marketing, social media operations, user growth, or mobile app marketing


• Hands-on experience planning and executing social media campaigns on media platforms


• Ability to analyze marketing data including user growth, engagement, retention, and campaign results


• Creative, proactive, independent, and result-oriented mindset suited for a fast-paced startup environment


• Strong communication and coordination skills to manage multiple tasks simultaneously