Digital Marketer Executive

Duties/Responsibilities:

• Responsible for day-to-day digital and social media campaign initiatives, including planning, optimising, copywriting and deployment

• Strong understanding of advertising formats & marketing objectives, and campaign setups on Facebook & Instagram, Google, and Linkedin

• Review and report the performance of online marketing campaigns and activities

• Manage and track approved marketing budget and spending and analyse ROI

• Responsible for developing and executing online marketing strategies and proposals, including but not limited to emerging digital trends/tools and new technologies

• Competitor's analysis and planning of new digital and social media marketing strategies & bidding

• Analysing Google Search Console and proposing changes and fixes to ensure the website is search engine friendly and has no errors

• Propose the audience segments according to the school's marketing requirements

• Creating content for weekly email marketing campaigns at MDIS

• Regular CRM analysis closely monitors sales performance and works with the sales team to optimise online campaigns

• Responsible for managing local and international marketing campaigns and lead generation at MDIS

• An understanding of Google SEO, search engine algorithms, and ranking methods

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.

• 1-3 years experiences in digital marketing with expertise across various online channels.

• Proficient knowledge in Facebook, Google, and SEO.

• Familiarity with digital marketing tools and platforms.

• Strong analytical skills and ability to translate data into actionable insights.

• Excellent communication and interpersonal skills.