Digital Marketing Executive (Anime / Gaming), $3,200 | 5 Days | CBD

• $3,200 Basic + $75 Transport Allowance

• AWS + Performance Bonus

• Work in the Anime, Gaming & Trading Card Games (TCG) Industry

• Flexible Working Hours with Exposure to Digital Marketing, Social Media & Events

Our Client, an established company primarily focused on the production and sale of trading card games (TCGs), is inviting qualified candidates to fill the position as Social Media Marketing Executive.

You will be responsible for managing digital marketing and promotional activities across social media, websites, advertising platforms, and community channels.

RESPONSIBILITIES:

• Manage and update official social media platforms and websites, including Instagram, TikTok and X.

• Create and edit copywriting for social media, websites, articles and promotional materials.

• Brainstorm and execute promotional strategies to increase brand awareness and engagement.

• Prepare press releases and marketing communications for product and company announcements.

• Manage community outreach activities, including liaison with KOLs, community leaders and relevant partners.

• Plan and manage digital advertising campaigns across platforms such as Google Ads and Meta Ads.

• Develop and adapt promotional plans according to product releases and campaigns.

• Analyse social media, survey and advertising data to evaluate campaign performance and identify improvements.

REQUIREMENTS:

• Diploma, Advanced/Higher/Graduate Diploma or Degree in Marketing, Communications or a related discipline.

• 1–2 years of relevant marketing experience preferred.

• Strong understanding of social media and digital marketing platforms.

• Willing to work on occasional weekends/public holidays for company events.

• Willing to travel overseas for business trips when required.

• Familiarity with games, anime or internet culture is an advantage.

OTHER INFORMATION:

• Location: Central (CBD)

• Working Days/Hours: 5 days/Office hours (Flexible)

• Salary: $3,200 Basic + $75 Allowance (salary will commensurate according to experience & qualifications)