Digital Marketing Executive

Digital Marketing Executive

Job Responsibilities

1. Plan and execute digital marketing campaigns to promote the college's academic programmes, events and student recruitment activities.


2. Manage social media platforms, including Xiaohongshu (RED), WeChat Channels, WeChat Official Account, Facebook, Instagram and TikTok.


3. Create engaging digital content, including promotional graphics, posters, short-form videos and social media posts.


4. Edit videos with subtitles, background music, transitions and visual effects to enhance audience engagement.


5. Develop and implement marketing strategies to increase brand awareness, generate enquiries and attract prospective students.


6. Monitor social media performance, analyse campaign results and recommend improvements.


7. Collaborate with internal teams to ensure timely delivery of marketing campaigns and promotional materials.


8. Maintain consistent branding across all digital marketing platforms and materials.

Job Requirements

1. Diploma or Degree in Marketing, Digital Marketing, Mass Communication or a related field.


2. Experience in digital marketing, social media management, content creation or video editing is preferred.


3. Proficient in Canva, CapCut, Adobe Creative Suite or other relevant design and video editing software.


4. Familiarity with Xiaohongshu (RED), WeChat and other social media platforms.


5. Creative, proactive and able to work independently.


6. Good communication, organisational and time management skills.


7. Ability to manage multiple projects and meet deadlines.


8. Prior experience in the education, international education, study abroad or digital media industry will be an added advantage.