Digital Marketing Manager
ABOUT THE ROLE
This position will oversee and support all paid media strategy and campaigns across channels, including paid social & search, video, display and all other forms of digital advertising. This skilled professional is expected to participate in new business development, especially focusing on the new audience segment of group buy projects (cater to new homeowners, ie BTO, EC, Condo, Resale Market). The project aims to provide the necessary appliances for a house based on the house type, owners' needs and product price range.
This role is expected to work closely with all teams and departments inside the organization, connecting media with the rest of the business, and elevating the strategic role of media within Gain City.
In addition to the above, you’ll also be responsible for:
Performance Marketing
Overseeing promotional campaigns KPIs on social media, ensuring that KPIs are achieved within budget and maximizing profits
Utilizing analytics tools/software, and critical thinking and analysis, to manage and evaluate digital marketing performance
Tracking conversions for all campaign/events and constantly improve on enhancing conversions to leads generation or sales
Interpret digital marketing performance metrics such as CPA, CAC, CTR and conversion rates to evaluate campaign effectiveness and identify areas for optimisation
Analysing digital marketing reports and translating performance data into actionable insights and recommendations
Building reports using internal data, optimizing overall lead acquisition
Remain up to date on existing and emerging trends in social media
Product Marketing
Practicing social listening and developing a roadmap for growing the social followers across social channels (FB, IG & Tiktok)
Working with marketing managers and ecomm team to create and monitor a social calendar
Monitoring and guide junior stuff to answer sales & general enquiries on social and communication platforms (ie, FB, IG, Telegram, Email, etc)
Developing and executing marketing campaigns for different platforms and growing new audience segment
Work closely with internal marketing/creative teams in the development of campaigns and marketing assets.
Understand lifetime value models, return on ad spend, user segmentation, behavioral prediction, etc.
REQUIREMENTS
Adaptability in a SME / startup environment
Search Engine Optimization, google data analytics skill, able to compare the ROI for various digital platforms. (AI skills is preferred).
Bachelor’s Degree in Marketing or related discipline
5+ years of experience in performance marketing
Deep knowledge of retail and digital marketing, basic knowledge of SEO will be an advantage
A clear understanding of social media and how to translate strong campaigns across these channels
Good communication skills in both written and spoken English
Excellent project, time and people management skills
Keen learner and a team player with a great sense of responsibility, proactive with a positive attitude
Experience with marketing analytics tools (ie Google Analytics) and media networks
Creative thinker with an eye for detail
Able to multi-task with excellent organizational skills and meticulous in work assigned
Able to work under a tight timeline in a fast-paced environment