Digital Marketing Senior Executive
1. Social Media & Content Creation
Manage the company’s social media channels, including Facebook, Instagram and TikTok.
Develop engaging content highlighting product features, benefits, comparisons and real-life applications.
Monitor digital trends and competitor activities to generate fresh content ideas and improve engagement.
2. E-Commerce Management
Manage the company’s e-commerce channels including corporate website.
Maintain product listings, descriptions, images, specifications, pricing and promotional content.
Execute online campaigns, product launches and major sales events.
Monitor online sales, traffic, conversion rates and campaign ROI to identify improvement opportunities.
3. Digital Marketing & Owned Assets
Manage and optimise the company’s website, landing pages and other owned digital assets.
Execute Meta and Google advertising campaigns to drive traffic, leads and sales.
Support SEO, remarketing, email marketing and customer database initiatives.
Track campaign performance using digital analytics tools and recommend data-driven improvements.
4. Campaigns & Product Launches
Plan and execute digital campaigns for product launches, seasonal promotions and retail events.
Coordinate with external partners on content and promotional activities.
Adapt product information, creative assets and brand guidelines for the Singapore market.
Ensure consistent branding and accurate product communication across all digital touchpoints.
Requirements
Diploma or degree in Marketing, Digital Media, Communications or a related discipline.
2–3 years of relevant experience in digital marketing, content creation or e-commerce, preferably in appliances, lifestyle or consumer goods.
Hands-on skills in video shooting, editing and basic graphic design, using tools such as CapCut and Canva.
Familiarity with Shopee, Lazada, website management, Meta Ads, Google Ads, SEO and digital analytics.
Creative, energetic, commercially minded and comfortable working independently in a lean team.
A proactive self-starter who follows digital trends and can turn ideas into engaging content and measurable business results.