Freelance B2B Social Media & Content Specialist (Design & Strategy)
Engagement Model: Freelance / Part-Time (Flexible Hourly Contract)
Time Commitment: ~2 to 4 Days per Month (16 to 32 Hours total/month, spread flexibly)
Duration: 12-Month Contract (2027)
Location: Open to candidates based in Singapore or Malaysia (Remote)
About the Role
We are seeking an agile, versatile Freelance B2B Social Media & Content Marketer to manage and execute our social-first marketing roadmap.
This role requires a low-volume, high-impact commitment of just a few days per month, worked flexibly on an hourly basis. You will turn strategic themes into eye-catching visual assets, punchy copy, and lead-generating social posts tailored specifically for two complementary corporate HR brands:
About us : INTOO Outplacement & Career Transition: Supporting organizations through empathetic restructuring, offboarding, and employer brand protection.
Gi Group Professional Staffing & Search: Strategic talent acquisition, staffing, and executive search services.
Key Responsibilities
B2B Content Generation: Write engaging, high-converting social copy, executive summaries, thought-leadership snippets, and calls-to-action (CTAs) targeting CHROs, VPs of HR, and C-Suite decision-makers.
Creative Graphic Design for Posts: Independently design professional digital assets tailored for HR trade audiences—including LinkedIn multi-page carousel slides, executive quote graphics, white paper promo PDFs, and event banners using Canva, Figma, or Adobe Creative Suite.
LinkedIn Social Media Mastery: Build, schedule, and optimize a high-performing monthly content calendar on LinkedIn to build organic reach and drive executive engagement.
Campaign & ABM Setup: Assist in setting up and monitoring targeted LinkedIn Account-Based Marketing (ABM) ad campaigns and sponsored content targeting specific enterprise account lists.
Trade-Specific Positioning: Translate HR industry trends (such as workforce restructuring, talent acquisition, executive search, and outplacement ethics) into clear, non-boring visual stories.
Must-Have Requirements
Proven B2B Marketing Experience: Demonstrable track record marketing B2B services, corporate solutions, or professional services (experience in HR , Consulting or staffing trade is a massive plus.
Strong Social Media Expertise: Deep, hands-on knowledge of LinkedIn organic growth tactics, B2B social selling, and LinkedIn Campaign Manager.
Independent Visual & Graphic Design: Proven ability to create polished, executive-ready graphics, carousels, and visual templates independently without needing an external designer.
End-to-End Content Creation: Strong copywriting and graphic creation skills—able to take a rough topic idea and turn it into a finished, published social post.
Language & Tone: Excellent written English with a tone appropriate for senior regional HR leaders and enterprise decision-makers across APAC.
Flexible Monthly Commitment: Comfortable managing deliverables flexibly within a 16 to 32-hour monthly cap.
How to Apply
Please submit your application with:
Portfolio or Visual Samples: 3–5 examples of B2B LinkedIn posts, visual graphics, or carousels you have created.
Brief Overview: A summary of your B2B marketing and content generation experience.