General Manager – Asia Pacific (Skincare)
Location: Singapore (Regional Headquarters) / Hybrid & Remote Flexibility (Covering Indonesia, Thailand, Vietnam & Malaysia)
Compensation & Benefits: SGD 20,000 – SGD 30,000 monthly (Package negotiable for outstanding profiles)
Job Overview:
We are seeking a visionary, results-driven Asia Pacific General Manager to spearhead our rapid expansion, strategic market entry, and brand domination across key Southeast Asian markets, with a core focus on Indonesia, Thailand, Vietnam, and Malaysia. Operating from our regional headquarters in Singapore, this executive leader will own the complete regional P&L, drive robust strategic planning, direct offline store expansion and site selection, build and lead high-performing cross-border teams, and scale our omnichannel footprint for leading cosmetic brands.
Key Responsibilities:
Strategic Planning & Regional Business Expansion
Comprehensive Strategic Planning: Formulate and execute comprehensive regional 3-to-5-year roadmaps, defining long-term vision, growth milestones, and capital allocation for sustainable market dominance in ASEAN.
0-to-1 Market Entry & Scaling: Lead high-stakes market entry strategies, identifying high-potential growth vectors and positioning the brand for rapid scale across multi-country landscapes.
Retail Expansion, Site Selection & Omnichannel Development
Strategic Site Selection & Store Rollout: Spearhead offline retail expansion strategies, including retail concept localization, site selection for flagship stores/counters, lease negotiations, and end-to-end store opening execution across prime malls and commercial hubs in target markets.
Omnichannel Ecosystem: Scale an integrated distribution network spanning e-commerce giants (TikTok Shop, Shopee, Lazada), specialty beauty chains (e.g., Watsons, Guardian), and direct offline retail channels.
Regional P&L Ownership & Financial Leadership
Full P&L Accountability: Take complete ownership of the regional P&L, defining annual financial budgets, optimizing cost structures, and maximizing overall regional ROI and profitability.
Revenue Scaling: Drive aggressive regional revenue KPIs, top-line growth, and market share penetration across Vietnam, Indonesia, Thailand, and Malaysia.
Team Leadership, Talent Building & Cross-Cultural Management
High-Performance Team Building: Actively recruit, mentor, and lead robust cross-functional regional teams (Sales, Marketing, Retail Operations, Supply Chain), fostering an agile and execution-driven culture.
Distributor & Partner Ecosystem: Build rigorous evaluation systems for regional distributors and retail partners, leading high-stakes commercial negotiations to secure prime market positioning.
Operations, Regulatory Compliance & Risk Mitigation
Regulatory Mastery: Ensure compliance with local cosmetic regulations, product registrations, and customs clearances (e.g., BPOM, Thai FDA, ASEAN Cosmetic Directive).
Supply Chain & Operational Resilience: Oversee cross-border supply chain continuity and establish risk-management frameworks to support rapid retail and digital scaling.
Key Requirements:
Industry Experience: Minimum 10+ years of progressive commercial and general management experience in the Beauty and Cosmetics sector, with a proven track record in regional leadership.
Retail & Store Expansion Expertise: Proven hands-on experience in leading offline retail expansion, strategic site selection, and large-scale store openings across Southeast Asian markets.
ASEAN Footprint: Deep operational expertise, strong local networks, and intimate familiarity with the consumer behavior, retail real estate, and regulatory landscapes of Vietnam, Indonesia, and Thailand.
Track Record in 0-to-1 Strategy: Demonstrated success in formulating strategic business plans, driving regional market entries, and scaling new brands from scratch.
Executive Leadership & P&L Mastery: Exceptional leadership capabilities in managing complete P&L budgets and leading diverse, remote/hybrid cross-cultural teams.
Language Proficiency: Fluency in Business English is required; proficiency in local Southeast Asian languages is a strong plus.
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