Growth Head / Senior Growth Manager (Overseas Brokerage)
Key Responsibilities:
Full-Funnel Growth & Conversion Optimization: Lead the end-to-end user growth strategy for the overseas digital brokerage platform. Drive conversion funnel optimization across traffic acquisition, user registration, account opening (KYC), first-time account funding, and ongoing trading activity, taking full accountability for Monthly Active Users (MAU) and Assets Under Management (AUM).
Brokerage Feature Marketing & Financial Market Momentum: Keenly monitor global and target market trends and key financial events. Conceptualize and execute high-impact functional marketing campaigns, including transfer-in incentives, IPO subscriptions, stock pledge financing, trading competitions, and customer rewards/loyalty programs.
Cross-Team Collaboration & Growth Budget Management: Work closely with the digital performance marketing team, providing in-depth user conversion analysis and strategic insights to maximize synergy; efficiently allocate growth resources and oversee the integrated marketing budget.
Cross-Regional Team Building & Localization Expansion: Build and scale local overseas marketing teams from 0 to 1, driving local KOL partnerships, community virality, and offline ecosystem development. Actively collaborate with the Beijing product/R&D hub and Singapore HQ to drive product localization and seamless delivery.
Requirements:
Bachelor’s degree or above, with 5+ years of hands-on experience in retail brokerage or leading FinTech firms. Proven track record in core growth or product marketing at a prominent digital broker or international securities firm is preferred.
In-depth understanding of securities trading mechanics and investor psychology. Strong command of user lifecycle management and account funding conversion funnels, with exceptional data sensitivity and quantitative attribution capabilities.
Self-driven with an entrepreneurial "0-to-1" / hands-on mindset; capable of defining overarching growth strategies while leading from the front lines. Proven track record in cross-cultural team management and execution.
Professional working proficiency in English. Bilingual proficiency is strongly preferred to liaise with regional Chinese-speaking product and engineering stakeholders.