Head of Marketing/ E-commerce/ Live stream (REF:TYL)
About the role
Lead marketing strategy and execution across the Group's three brands, driving brand awareness, customer acquisition and revenue growth through digital, offline, e-commerce and livestreaming channels while maintaining distinct brand positioning.
Key responsibilities
Develop and execute marketing plans, budgets and KPIs for each brand, identifying growth opportunities and cross-brand efficiencies.
Oversee digital advertising, SEO, SEM, social media, content and offline campaigns to generate quality leads, appointments and customer acquisition.
Lead e-commerce and livestreaming strategy across relevant platforms, such as TikTok Shop, Shopee and Lazada, to grow online sales.
Oversee livestream calendars, product selection, scripts, demonstrations, promotions and production; manage hosts, creators and agencies to improve engagement and conversion.
Coordinate with Sales, Operations and e-commerce teams on product listings, pricing, stock readiness, order fulfilment and customer experience for online campaigns.
Track campaign and livestream performance, including viewership, engagement, conversion, sales, cost per acquisition and ROI; report insights and corrective actions to Management.
Maintain brand consistency across marketing materials, online stores, events, activations and customer communications.
Lead and develop the marketing team, setting clear responsibilities, performance targets and efficient workflows across all three brands.
Manage budgets, agencies, vendors and internal stakeholders to deliver campaigns on time and within budget; support customer retention, brand launches and strategic projects.
HOW TO APPLY:
Interested applicants, kindly send your resume in MS WORD format to ref24#trustrecruit.com.sg or please click on “Apply Now”.
We regret only shortlisted candidates will be notified.
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