Junior Wellness Livestreamer & Social Content Creator
About the role
This is a new, exploratory role where you'll help shape it. Your main job is to host livestreams that build awareness of Fei Fah's products and turn viewers into customers. Your second job is to create social media content that does the same. You'll learn on the job, test formats, and discover what works for Fei Fah, with coaching and training along the way. You don't need to be an influencer or have years of experience. We care about confidence on camera, natural charisma, and a hunger to learn. Full product training will be provided.
Key responsibilities
Livestreaming (primary focus)
- Host livestream selling sessions on platforms such as TikTok Shop, Shopee, Lazada, Instagram and Facebook
- Present our wellness products clearly, engagingly and accurately
- Engage viewers in real time, answer questions and encourage purchases through vouchers, bundles and flash deals
- Prepare product line-ups, talking points and run-sheets before each session
- Support livestream themes and schedules aligned with mega-sale events (e.g. 9.9, 11.11, 12.12)
- Review session results with the team and apply feedback to improve each session
- Coordinate with colleagues so stock, pricing, promotions and equipment are ready before going live
Social Media Content (secondary focus)
- Create short-form videos, Reels and other content for TikTok, Instagram, Facebook and Rednote that build awareness and drive sales
- Appear as on-screen talent in brand content, both scripted and unscripted
- Turn livestream moments into reusable clips and content
- Use AI tools wherever they help you ideate, produce and edit faster
- Work with our designer and content team, giving clear briefs and taking feedback well
Compliance
- Ensure everything you say and show, on live and in content, complies with platform policies and applicable local health product regulations
About you
- Confident, expressive and comfortable speaking on camera for extended periods
- Quick on your feet, able to respond naturally to live comments
- Genuine interest in wellness, sleep, health or consumer products
- Good sense of what makes social content engaging, and curious about trends and AI tools
- Organised, punctual and able to work independently
- Open to feedback and eager to learn quickly
- 0-2 years of experience in livestreaming, hosting, retail or direct sales, content creation or social media is an advantage but not compulsory
- Proficient in English and Mandarin to effectively communicate with English and Mandarin-speaking clients
- Energetic and personable
- Teachable and results-driven
Benefits
- An attractive compensation package which could be structured on base pay plus lucrative commission on sales, depending on experience and the arrangement that suits you
- Flexible engagement: permanent, freelance, full-time or part-time, including evening and night sessions
- Flexible location: livestream from our office, from your own home, or from another suitable place you'd like
- Full product training
- A chance to build your on-camera portfolio with a heritage Singaporean brand
- Opportunity to go on board Genting Cruise for livestreaming with us
- Hands-on experience in livestream commerce and AI-powered content creation
- Room to grow as our livestream and social operations expand
About us
For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.