Key Account Manager (General Trade, E-commerce & Food Service)
Key Account Manager (General Trade, E-commerce & Food Service)
Industry: FMCG (Food & Beverage Distribution)
Salary: $4,500 - $7,000 basic + Transport Allowance + Handphone Allowance + Variable Bonus
Employment: Permanent
Day/timings: 5 days, Mon-Fri 8:30AM-5:30PM
Location: Pasir Panjang
Company brief: Our client is an established Singapore food and beverage distribution company supplying packaged food and beverage brands to retail, e-commerce and food service customers.
Job Responsibilities:
Own sales targets and growth plans for assigned accounts across General Trade, E-commerce and Food Service (70% new business, 30% account management)
Build and execute joint business plans with key customers covering pricing, promotions, listings and distribution
General Trade: manage wholesalers and traditional trade outlets; drive distribution, coverage and in-store execution
E-commerce: manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce / D2C partners, including content, search visibility, promotions and platform investment
Food Service: develop caterers, restaurants, hotels and institutional accounts; drive menu listings, new product adoption and volume
Plan and track trade spend, forecast demand and manage promotion ROI
Work with Supply Chain and the Head of Commercial on stock availability, pricing integrity and timely promotion execution
Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights
Negotiate annual contracts and trading terms to protect margin and build long-term relationships
Requirements:
Degree / Diploma in Business, Marketing or a related field
Minimum 5 years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of General Trade, E-commerce and Food Service
Strong commercial acumen: trade terms, pricing, promotion ROI and P&L ownership
Familiarity with e-commerce platform tools