Key Account Manager (General Trade) | Up till $7,000 basic
Up till $7,000 basic + Transport Allowance + Handphone Allowance (To be discussed during the interview) + Variable Bonus (salary will commensurate according to experience & qualifications)
Location: Pasir Panjang Road
Working Days/Timings: Monday to Friday, 8.30am to 5.30pm
Established FMCG Company Since 1954
Portfolio of Well-Known Food Brands
Strong Regional Distribution Network
Opportunities in Sales Growth & Business Development
Responsibilities:
Own sales targets, growth plans for assigned accounts across all three channels
Build and execute joint business plans (JBPs) with key customers, covering pricing, promotions, listings and distribution
General Trade: Manage wholesalers and traditional trade outlets, and drive numeric distribution, coverage and in-store execution
E-commerce: Manage marketplaces (e.g. Shopee, Lazada, Amazon) and quick-commerce or D2C partners, including content, search visibility, promotions and platform investment
Food Service: Develop caterers, restaurants, hotels and institutional accounts, driving menu listings, new product adoption and volume
Plan and track trade spend, forecast demand and manage ROI
Work with Supply Chain and Head of Commercial to ensure availability, pricing integrity and timely promotion execution
Analyse sell-in/sell-out data, market share and competitor activity, and act on the insights
Negotiate annual contracts and terms to protect margin and strengthen long-term relationships
Requirements:
Degree/Diploma in Business, Marketing or a related field
5+ years of Key Account or sales experience in FMCG, food or beverage, with exposure to at least two of the three channels
Proven record of hitting sales targets and negotiating with key customers
Strong commercial acumen: trade terms, pricing, promo ROI and P&L ownership
Proficient in Excel and data analysis; familiarity with e-commerce platform tools is an advantage
Is a Hunter and Farmer role.