Marketing Associate (Retail & Digital) | TCG & Anime | 5 days rostered
Social Media & Community Associate (Retail & Digital)
Industry: Retail (Hobby & Tabletop Games)
Salary: Up to $2,500 + Monthly Incentives + Variable Bonus + AWS
Day/timings: 5-day rostered work week (includes 1 weekend day), 8–10 hours a day, arranged by the manager. Mon–Fri 2:00PM–10:00PM, Sat 12:00PM–10:00PM, Sun 11:00AM–7:00PM
Location: Commonwealth Drive, S149596
Company brief: Our client is a specialist retailer of tabletop, war and board games, miniatures and hobby supplies. It runs an online shop and a large physical store with gaming space near Commonwealth MRT, and regularly hosts community gaming events.
Role Overview: We are looking for a creative and proactive Social Media & Community Associate to bridge the gap between the brand's online presence and its physical retail operations. You won't just be posting content: you will be the "voice" of the brand across social platforms and the "host" of its thriving WhatsApp communities, ensuring customers feel heard and supported whether they are online or in-store.
Job Responsibilities:
Social Media Management
Plan and execute a content calendar for Instagram, Facebook and TikTok
Create engaging "boots-on-the-ground" content (short-form videos and photos) featuring the retail products
Monitor trends to keep the brand relevant in the local market
WhatsApp Community & Engagement
Manage and grow exclusive WhatsApp broadcast groups and communities
Respond promptly to customer enquiries with product recommendations and stock updates
Drive sales by sharing exclusive drops and flash deals directly with community members
Retail & Customer Support
Assist with retail operations during peak periods and special events
Gather feedback from in-store customers to inform future social media content
Ensure a seamless online-to-offline (O2O) experience for customers
Requirements:
Diploma in any field
Proficient in Canva, CapCut (or similar mobile editing tools) and WhatsApp Business
Enjoys interacting with customers both online and face-to-face