Marketing & Business Development Executive

Role overview:
The Executive, Marketing & Business Development drives market development, product positioning and commercial growth across Singapore and regional markets. The role supports go-to-market strategies, product launches, strategic partnerships and ecosystem development to create new business opportunities and strengthen the company’s market presence.

Key responsibilities:

• Develop and execute go-to-market plans for new products, solutions and target markets.


• Build and grow an ecosystem of customers, technology partners, channel partners and strategic partners.


• Identify new business opportunities, market segments and regional growth opportunities.


• Drive product positioning, value propositions and marketing strategies.


• Lead digital marketing, social media strategy, campaigns and corporate branding to strengthen market visibility.


• Develop strategic marketing content, including product brochures, solution materials, presentations and thought-leadership content.


• Analyse business performance, pipeline trends, market intelligence and customer insights to support management decisions.


• Drive effective use of CRM tools for business pipeline visibility, customer engagement and business opportunity management.


• Support key customer engagements, strategic accounts and business development initiatives.


• Develop regionalpartnerships and collaborate with overseas offices on market expansion.


• Plan and driveproduct launches, exhibitions, industry events and market engagementactivities.


• Leverage AI tools and automation for market research, content development, lead generation, customer engagement and marketing insights.


• Work closely with various stakeholders to translate business strategy into market opportunities.

Requirements:

• Degree in Business, Marketing, Communications or related discipline.


• At least 1 year of relevant experience in marketing, business development or technology solutions.


• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify solutions.


• Highly resourceful and results-oriented, with strong problem-solving skills and the ability to identify creative solutions to meet business objectives.


• Strong commercial awareness, preferably in B2B or technology markets.


• Proficient in CRM platforms, business pipeline and opportunity management.


• Proficient in AIand digital tools for market intelligence, content development and productivity.


• Good understanding of digital marketing, social media, branding and go-to-market strategies.


• Strong communication, presentation, analytical and stakeholder management skills.


• Self-driven, commercially minded and able to work across different teams and regional markets.


• Able to travel occasionally based on business requirements.