Marketing Campaign Executive

Responsibilities

• Develop and execute integrated marketing campaigns aligned with business goals, target audience needs, and brand positioning

• Lead end-to-end campaign planning, coordination, delivery, and performance tracking across relevant channels

• Manage external creative and media agencies to ensure timely, high-quality, and on-brand execution

• Collaborate with media partners and internal teams to improve campaign effectiveness, attribution, and business impact

• Ensure consistent application of brand identity and messaging across all marketing materials

Campaign Performance & Insights

• Use data-driven insights, testing, and experimentation to optimise campaign performance and marketing effectiveness

• Define, monitor, and analyse key marketing and business KPIs to evaluate campaign success

• Translate campaign results, customer data, and market insights into actionable recommendations for future initiatives

• Support business review sessions with clear reporting, analysis, and performance updates

Stakeholder Management

• Drive cross-functional collaboration with internal and external stakeholders to ensure smooth campaign execution

• Work closely with product, sales, and business teams to align marketing plans with commercial priorities and customer needs

• Ensure marketing initiatives support broader business objectives and customer experience goals

Operational & Budget Support

• Track campaign-related spend, budget utilisation, projections, and cost submissions

• Ensure data accuracy, payment processing, and operational coordination for campaign-related activities

• Track redemptions and manage merchandise inventory where applicable

Events Planning & Execution

• Plan and execute brand, partnership, and customer engagement events in support of marketing objectives

• Coordinate logistics, stakeholder communication, and on-ground execution to ensure successful delivery

Customer Feedback & Insights

• Monitor and analyse customer feedback, campaign response, and engagement trends to identify improvement opportunities

• Surface insights that support stronger messaging, customer experience, and future campaign strategy

Who We’re Looking For

• Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously

• Strategic thinker with a creative and data-driven mindset

• Strong communication and stakeholder management skills

• Ability to translate business goals into practical marketing plans and execution

• Comfortable working in a fast-paced environment with multiple priorities