Marketing Executive

Marketing Executive (Social Media Lead) – Legendairy Milk Singapore

About Us
Legendairy Milk Singapore is a fast-growing maternal wellness brand focused on supporting mothers through pregnancy, postpartum, and breastfeeding. We are building a strong, community-driven brand that empowers women with trusted products and real support.

We are looking for a hands-on, creative, and performance-driven Marketing Executive to take full ownership of our social media presence in Singapore.

This role is not just about posting — you will be responsible for growing our audience, increasing engagement, and converting content into sales.

• Own and manage all social media platforms (Instagram, TikTok, Facebook)


• Plan and execute a monthly content calendar
  


• Post consistently with strong brand voice and storytelling

• Create high-performing content (Reels, TikToks, Stories, Posts)


• Shoot and edit videos (basic editing required)


• Repurpose UGC (user-generated content) and customer testimonials


• Stay on top of trends and adapt them to the brand

• Grow followers organically with strong content strategy


• Actively engage with community (comments, DMs, reposts)


• Build a “Legendairy Milk Moms” community feel
  

• Work with Community manager on KOL outreach

• Track content performance (views, engagement, conversions)


• Optimize content based on what works


• Work closely with team on campaigns, launches, and promos

• 1–3 years experience in social media / content / marketing


• Strong understanding of Instagram & TikTok algorithms
  


• Comfortable being both behind and in front of the camera
  


• Good eye for aesthetics, branding, and storytelling


• Basic video editing skills (CapCut, InShot, etc.)


• Self-driven, proactive, and fast-moving

• Experience in motherhood, baby, or wellness space
  


• Has grown a personal or brand account before


• Understands UGC-style, raw, high-converting content
  


• Performance marketing mindset (not just pretty posts)

• Consistent viral / high-performing content


• Strong increase in engagement & followers


• Social media driving real revenue growth
  


• A loyal, engaged mom community

• Be part of a fast-growing brand with real impact on mothers


• High ownership and autonomy


• Opportunity to grow into a Social Media Manager / Head of Content
  


• Dynamic, entrepreneurial environment

Please submit:

• Your resume


• Links to social media accounts you’ve managed


• 3 content ideas for Legendairy Milk Singapore


• (Optional) 1 short sample video