Marketing Executive/ Manager (Shopping Mall) - Till Feb 2027
Duration: Till Feb 2027
Location: Marine Parade MRT
Salary: Up to $5200
Working hours
Monday to Friday: 9am to 6pm
Key Responsibilities:
Plan, execute and manage marketing campaigns, promotions and partnerships, and evaluate performance against established KPIs and ROI targets.
Conduct post-campaign analysis, track marketing budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
Liaise with internal stakeholders, tenants, agencies, vendors and community partners to ensure successful running of projects and create awareness for the mall's activities
Proactively develop and drive joint promotions and collaborations with tenants to increase shopper traffic, sales and engagement
Manage the mall’s social media platforms and integrate online activities with offline marketing promotions
Monitor social media conversations and act on any insights that can further enhance the customer experience and branding of the Mall
Maintain and update content across digital platforms, including the mall website, digital directories, digital screens and social media channels.
Drive revenue generation through the marketing, leasing and management of advertising spaces, sponsorship opportunities and brand partnerships.
Oversee casual leasing of atrium, kiosk, and advertising spaces, including roadshows, pop-up stores, exhibitions and experiential activations.
Plan, coordinate and execute mall events, seasonal campaigns, community engagement programmes and publicity initiatives.
Handle and coordinate enquiries, feedback and complaints from shoppers, tenants, partners and members of the public, ensuring timely follow-up and resolution.
Work closely with Operations and Tenant Management teams to support mall initiatives, tenant openings, asset enhancement projects and business objectives.
Prepare presentation materials, marketing proposals, management reports and event post-mortems for internal and external stakeholders.
Track and analyse shopper traffic, sales performance and campaign effectiveness to identify opportunities for growth and enhancement.
Requirements:
Degree in Mass Communications, Marketing, or a related field
Preferably with 2-3 years working experience in a similar capacity
Creative, resourceful, and good interpersonal skills
Excellent written and verbal communications skills
Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
Fast and independent with strong organizational skills
Self-motivated and able to work under pressure
Data-driven, results-oriented and able to meet tight deadlines
Prior knowledge in AEM and SAP will be a plus
Prepared to work in a fast pace and dynamic retail environment
We regret to inform that only shortlisted candidates will be notified.
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