Marketing Executive - Retail Marketing & Activation
Join our team and become part of a dynamic, global organization of 50 professionals across Korea, Singapore, Malaysia, and the Philippines.
Collaborate closely to grow an exciting portfolio of leading Korean Health & Beauty brands, including Beauty of Joseon, Tirtir, Celimax, Centellian24, HOH, TCFS and other top-trending names in the market.
We are looking for a creative, driven, and detail-oriented Marketing Executive to support our brand’s growth across digital and offline channels. You will play a key role in coordinating marketing campaigns, managing events, and driving strategies that connect with beauty consumers and elevate our brand presence.
About the role
We are looking for a creative, hands-on, and detail-oriented Marketing Executive to coordinate and execute marketing initiatives for our portfolio of beauty brands in Singapore.
The role focuses primarily on visual merchandising (VMD), POSM, creative coordination, retail activations, and promotional events, with additional involvement in brand marketing and influencer seeding activities.
You will work closely with internal teams, retail partners, and external vendors to bring marketing concepts to life and ensure smooth execution from planning to completion.
Key Responsibilities
Retail & Trade Marketing / Events
Coordinate VMD, POSM, gondola displays, promotional fixtures, and in-store branding materials.
Prepare creative briefs and coordinate artwork requirements with internal designers.
Liaise with external vendors for production, installation, and maintenance.
Plan and coordinate retail activations, roadshows, pop-ups, product launches, and promotional events.
Manage event logistics, manpower, promotional materials, and on-site execution.
Work closely with Sales and Brand teams to ensure alignment with retailer requirements and brand guidelines.
Conduct store visits to inspect display quality and identify areas for improvement.
Marketing Project Management
Manage marketing calendars, project schedules, and execution timelines.
Coordinate with internal teams, retailers, designers, and external agencies.
Obtain quotations, manage project budgets, and monitor expenses.
Track project progress and ensure timely delivery of marketing materials and activities.
Maintain project records and provide regular updates to relevant stakeholders.
Coordinate and guide marketing interns on assigned tasks when required.
Brand Marketing & Influencer Coordination
Support selected brand marketing campaigns, public relations initiatives, and influencer collaborations.
Coordinate product seeding activities, including influencer outreach, sample arrangements, and follow-ups.
Assist with the coordination of marketing content and promotional materials.
Requirements
Diploma or Degree in Marketing, Design, Business, Events Management, or related fields.
Minimum 2 years of experience in retail marketing, visual merchandising, POSM coordination, or event management.
Strong project coordination, organisational, and vendor management skills.
Good communication skills, attention to detail, and ability to manage multiple projects independently.
Willing to conduct store visits and provide on-site support for events.
Preferred Qualifications
Hands-on experience with POSM production, VMD installations, or retail displays.
Experience in beauty, cosmetics, FMCG, or Singapore's retail industry.
Good visual sense and ability to prepare creative briefs and review artwork.
Benefits
Opportunities to work with rapidly growing K-beauty brands and major retail partners
Collaboration with a global team across Singapore, Korea, Malaysia, and the Philippines
Potential business travel to Malaysia and Korea, depending on business needs
Opportunities for professional development and career growth
If you are interested, please drop your application on this link: https://docs.google.com/forms/d/e/1FAIpQLScvkTKhTgQ0QUk9n8N97opZNIzaVIgYgYASgmSX2bV1yJf49A/viewform?usp=header