Marketing Executive (Social Media & Digital Marketing)
About the role
This role focuses on social media content creation, marketing execution and performance tracking, while working closely with outsourced marketing agencies to drive brand awareness, new leads, customer engagement and business growth for Zest Clinic and Zest Oasis.
Key responsibilities
Plan, create and manage engaging social media content across relevant platforms, including copywriting, visuals, short-form videos, reels and Tik Tok Live
Work closely with the founders and team to execute marketing initiatives, to support brand awareness, lead generation and customer acquisition
Work closely with outsourced marketing agencies to coordinate campaigns, content calendars and marketing deliverables for Zest Clinic and Zest Oasis
Track, analyse and report on marketing performance, including social media engagement, leads, campaign results and return on marketing spend
Work collaboratively with Client Engagement Officer on client enquiries with the aim to book appointments and conversion to sales
Monitor market trends, competitor activities and consumer behaviour to identify marketing opportunities
Support promotions, events, marketing materials and other brand-building initiatives
About you
Minimum 2 years of experience in marketing, digital marketing or social media content creation
Experience in the beauty, wellness, aesthetic or healthcare industry is preferred
Good understanding of social media platforms, content trends and digital marketing fundamentals
Creative with good copywriting, communication and organisational skills
Analytical mindset with the ability to track performance and translate data into actionable insights
Self-motivated and able to work independently, manage multiple priorities and take ownership of deliverables
Comfortable collaborating with external agencies and internal stakeholders
Commercially driven and motivated by performance-based earnings
Benefits
An opportunity to take ownership of marketing initiatives across two growing brands, with room for professional development and career progression
Uncapped performance-based incentives tied to new-lead conversions and overall group sales performance