Marketing Executive

About the role

Bring marketing campaigns to life for W Network's household appliance and consumer electronics brands by coordinating KOL collaborations, content, promotions, and events to drive engagement and sales.

Key responsibilities

• Collaborate with Sales and E-commerce teams to plan monthly marketing activities and execute daily campaigns effectively

• Identify, engage, and manage KOLs and content creators for product reviews, demonstrations, and promotional activities

• Coordinate all aspects of creator collaborations, including briefing, quotation management, product delivery, approvals, and content submission

• Maintain and update content calendars; adapt brand materials for Meta, TikTok, and Xiaohongshu (XHS) platforms to maximize audience engagement

• Partner with the creative team to develop campaign visuals, videos, and advertising assets; assist in basic content creation as needed

• Support paid advertising efforts by preparing assets, setting up campaigns, monitoring performance, and conducting tests under Marketing Manager supervision

• Assist in organizing and executing roadshows, exhibitions, product launches, and promotional events, ensuring smooth on-site operations

• Coordinate event publicity, promotional materials, KOL participation, and social media coverage in collaboration with internal teams and external vendors

• Track campaign budgets, monitor KOL deliverables, evaluate event outcomes, and prepare reports with actionable recommendations for improvement

Requirements

• Diploma in Marketing, Mass Communications, Business, or related discipline

• Minimum 2 years of experience in digital marketing, KOL coordination, or campaign execution

• Proven ability to work with influencers or content creators, managing briefs and deliverables

• Familiarity with Meta, TikTok, and Xiaohongshu (XHS) platforms and their content engagement strategies

• Basic knowledge of Meta Ads, Google Ads, and campaign reporting

• Hands-on experience with Meta Ads and Google Ads campaign management

• Strong communication, writing, coordination, and follow-up skills

• Organized and proactive in managing multiple deadlines

• Experience in e-commerce, retail, consumer electronics, or event management

• Availability to support roadshows and events on weekends or public holidays