Marketing Manager (Influencers & Campaigns)
About the role
The Marketing Manager (Influencers & Campaigns) is responsible for building OxyShred's North American athlete and influencer program, delivering 52 commercially driven campaigns a year and turning influencer content into measurable revenue. This role sits at the intersection of talent, campaigns and performance. You will lead a team of Athlete & Influencer Performance Executives across Australia and Singapore/Malaysia, signing and managing talent, building campaigns, negotiating deals and proving the return on every dollar invested. Reporting to the Global Director of Marketing, you will play a pivotal role in building the new global marketing hub in Singapore and Malaysia.
Key responsibilities
Plan and run 52 athlete- and influencer-led campaigns a year across North America, driving e-commerce revenue through discount codes, email acquisition and @OxyShred follower growth
Own the talent layer of major brand campaigns, product launches and retail moments, with integrated plans across social, content, paid media, retail and e-commerce
Set the strategy and brief for TikTok Reach & Frequency campaigns that drive awareness and retail velocity around launches
Identify top-performing organic content fast, push it to Paid Media for amplification, and keep a steady pipeline of creative ready for paid
Hire 4 new executives in Singapore/Malaysia, coach the team against clear commercial KPIs, and run a weekly pipeline and performance cadence across both offices
Recruit athletes and influencers who fit the target consumer, and negotiate deals end to end, including fees, deliverables, exclusivity, usage rights and renewals
Benchmark rates, track performance, cut or renegotiate underperforming partnerships, and move investment to the strongest performers
Report campaign and roster performance weekly to the Global Director of Marketing, using data to sharpen briefs, hooks, talent selection and creative
About you
Proven experience leading athlete, influencer or creator marketing programs with clear commercial outcomes
Experience leading, hiring and performance-managing a team, ideally across multiple locations
Strong negotiator with experience in talent contracts, usage rights and exclusivity
Deep understanding of TikTok, Instagram and short-form content that drives both attention and sales
Commercially minded and comfortable owning revenue, ROI and budgets
Confident reading performance data and making fast decisions from it
Experience with paid social amplification and the North American market is highly desirable
Comfortable challenging talent, agencies and internal teams when performance isn't good enough
Passionate about fitness, wellness and consumer brands
About us
At EHPlabs we are about leading health and fitness through our ethos of 'we rise by lifting others'. Our prefix 'EHP' stands for 'Empowered Human Potential' as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles. Since our launch in 2012 we are proud to have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.