Marketing Manager, Trade & Brand [FMCG]

[Job ID: 1495958]

Job Summary

Responsibilities

• Develop and manage the annual marketing calendar aligned with sales objectives, product launches, and key retail periods.
• Plan and execute product launches, trade-marketing campaigns, retail programmes, and seasonal activations from concept through post-campaign review.
• Collaborate closely with sales teams to support key accounts, distributors, and retail partners through effective marketing initiatives.
• Drive trade-marketing execution including retail promotions, merchandising programmes, point-of-sale materials, in-store visibility, and customer presentations.
• Coordinate the creation and deployment of marketing materials and product content across retail, distributor, and digital channels.
• Manage marketing budgets, external agencies, vendors, production schedules, and campaign deliverables.
• Monitor campaign performance and analyse sales and marketing outcomes to identify improvement opportunities and recommend action plans.
• Oversee e-commerce marketing activities and ensure alignment with brand, campaign, and sales priorities.
• Support annual marketing planning, promotional planning, demand forecasting, and commercial evaluations.
• Conduct market, customer, and competitor analysis to support business decision-making.

Requirements

• Degree or Diploma in Marketing, Business, Communications, or a related discipline.
• Approximately 5-8 years of experience in trade marketing, channel marketing, brand marketing, consumer marketing, or commercial marketing.
• Experience managing marketing campaigns, product launches, or channel programmes from planning through execution.
• Good commercial understanding of how marketing supports sales performance, customer development, retail partnerships, and business growth.
• Experience working with retailers, distributors, key accounts, or channel partners.
• Strong project management skills with experience managing budgets, agencies, vendors, and multiple project timelines.
• Ability to analyse sales and campaign performance data and translate insights into practical business actions.
• Strong communication, presentation, stakeholder management, and cross-functional collaboration skills.
• Self-motivated, organised, and capable of working independently within a lean business environment.
• Proficiency in written and spoken English for liaising with English-speaking clients and stakeholders.
• Experience within FMCG, consumer goods, stationery, lifestyle, beauty, personal care, food, retail, pharmacy retail, or other branded consumer product categories is an added advantage.
• Exposure to modern trade retail environments or wholesale-led business models is an added advantage.
• Experience with e-commerce marketplaces such as Shopee, Lazada, or similar platforms is an added advantage.
• Knowledge of digital marketing and e-commerce operations is an added advantage.
• Experience supporting demand forecasting, launch planning, or promotional volume forecasting is an added advantage.
• Exposure to pricing strategies, promotional profitability analysis, or gross margin management is an added advantage.
• Experience working with regional teams or overseas headquarters is an added advantage.
• Prior experience supervising or guiding junior team members is an added advantage.

We are regret that only shortlisted candidate will be notified.
However, rest assured that all applications will be updated to our resume bank for future opportunities.

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