Marketing & Partnerships Manager
About the role
You own how Dr Scalp gets sold. The plan, the calendar, the promotions, the events, the partnerships, and the two people who execute them. This is not a brief-writing job. Half of it is offline: roadshows, mall activations, visual merchandising, and picking up the phone to companies who have never heard of us. The other half is online, where you set the offer and the mechanic and your team builds it.
Key responsibilities
Own the marketing plan and a rolling campaign calendar at least a quarter ahead
Decide what each month is trying to achieve, and what the promotion is
Brief every campaign properly: objective, audience, offer, mechanic, dates, channels, who does what by when
Keep the calendar clear of collisions, between Dr Scalp promos and later between AWHL brands
Set every website and marketplace promotion. You decide the offer, dates and target, e-commerce builds it
Brief and approve every EDM
Manage the performance marketing agency: budget, targets, weekly review, and the call on whether to keep them
Decide when paid media comes in-house, build the case for it, and run the transition when it does
Own the acquisition numbers. Cost per lead, cost per customer, return on ad spend
Plan and run roadshows, launch events and in-mall activations, from permit application to teardown
About you
4 to 6 years in marketing, including at least one year owning a plan and a budget rather than executing someone else's
You've run both sides. An offline activation and a paid campaign, not only one of them
You've closed a partnership or corporate deal yourself. Tell us how you found them and what you offered
You've managed people or agencies, and can tell us what you did when someone underdelivered
You can hold a media agency to account. You know how a campaign is structured, what attribution is telling you, and what a well-run account looks like, even if you are not the one building it
You read the numbers before forming the opinion
You can write a brief that a designer and a media buyer both understand
Retail, beauty, wellness or F&B experience is a plus, not a requirement
About us
Dr Scalp is a Singapore scalp and hair care brand with two studios, at Raffles City and The Centrepoint, and our own range of scalp and hair care products. We use AI scalp scanning to show people what's actually happening on their scalp, then treat it. We're rebuilding this brand from the ground up, and a second AWHL brand joins in the next 6 to 12 months.