Media Strategist
About the role
We are looking for a motivated and detail-oriented media strategist to join our team. This role offers hands-on experience in managing and optimizing paid media campaigns across platforms like Google, Meta, YouTube, and TikTok. You'll support our clients with performance monitoring, data reporting, and campaign optimization. This role is perfect for someone eager to learn digital advertising best practices, conduct market research, and collaborate with cross-functional teams.
Key responsibilities
Support the media buying team in managing and optimizing paid media campaigns mainly across Google, Meta, YouTube and TikTok.
Assist with monitoring daily campaign performance and consolidating data for reporting and analysis.
Conduct competitor and market research to identify new opportunities.
Learn and apply campaign management best practices under mentorship.
Collaborate with internal teams (sales and AM) to ensure timely campaign delivery.
About you
Degree in Marketing, Communications, Business, or related field preferred.
Min 2 years experience in digital advertising, influencer marketing, marketing dashboards and/or data analysis is a plus.
Basic understanding of social media platforms and paid advertising concepts.
Strong attention to detail and organizational skills.
Ability to work collaboratively within a team.
Good analytical and problem-solving skills. Comfortable working with data and learning new tools.
Proficient in verbal and written English and Mandarin to deal with Mandarin speaking clients.
About us
BlueFocus Communication Group is China's largest and most influential marketing and communications groups, serving over 70,000 brands globally. BlueFocus offers end-to-end services across digital marketing, branding, Public Relation, big data, e-commerce, and AI-powered solutions.
Benefits
Media buying mentorship.
Hands-on experience with real-world media planning projects.
Exposure to media strategy and media planning campaign development processes.