Online Marketing Executive (E-Commerce & Live Streaming)
Job Summary
We are looking for a creative, motivated and results-driven Online Marketing Executive (E-Commerce & Live Streaming) to join our team. The successful candidate will be responsible for managing e-commerce platforms, developing digital marketing strategies, creating engaging promotional content and hosting live streaming sessions to promote our products and drive online sales.
The ideal candidate should be familiar with online marketplaces, social media marketing, digital advertising and live streaming. Experience in the food wholesale, distribution or FMCG industry will be an advantage.
Job Responsibilities
1. E-Commerce Management
Manage daily operations of e-commerce platforms such as Shopee, Lazada, TikTok Shop and other online sales channels.
Create, upload and maintain product listings, including product descriptions, images, pricing and promotions.
Monitor online orders and coordinate with warehouse and logistics teams to ensure timely order fulfilment.
Monitor product availability, inventory levels and online stock information.
Handle customer enquiries, reviews, complaints and feedback professionally.
Plan and execute promotional campaigns to increase online traffic and sales.
Analyse online sales performance and identify opportunities for improvement.
Ensure all online product information and pricing are accurate and up to date.
2. Live Streaming & Online Sales
Plan, organise and host live streaming sessions on TikTok, Facebook, Shopee Live and other relevant platforms.
Introduce, demonstrate and promote company products during live streaming sessions.
Explain product features, pricing, promotions and special offers to viewers.
Engage with live audiences by answering questions and encouraging customer interaction.
Develop creative live streaming concepts, scripts and promotional strategies to attract viewers.
Prepare products, promotional materials and equipment before each live streaming session.
Coordinate with the sales and warehouse teams to ensure sufficient stock availability during promotional campaigns.
Monitor live streaming performance, including viewer engagement, sales conversion and revenue.
Identify ways to improve live streaming content, audience engagement and sales results.
Assist in setting up lighting, cameras, microphones and other live streaming equipment.
3. Digital Marketing & Social Media
Plan and execute digital marketing strategies to increase brand awareness, customer engagement and online sales.
Manage company social media accounts, including Facebook, Instagram, TikTok and other relevant platforms.
Create engaging content such as promotional posts, product photographs, short videos and advertisements.
Develop and maintain a social media content calendar.
Plan online advertising campaigns through Meta Ads, Google Ads and marketplace advertising platforms.
Monitor advertising performance, marketing budgets and campaign effectiveness.
Research market trends, competitors and customer preferences.
Collaborate with internal departments to develop marketing campaigns and product promotions.
Ensure consistent branding and messaging across all digital channels.
4. Content Creation & Product Promotion
Create attractive product visuals, promotional banners, videos and marketing materials.
Produce short-form video content for TikTok, Instagram Reels, Facebook and other social media platforms.
Assist with product photography, basic video editing and content production.
Develop creative promotional ideas for festive campaigns, seasonal sales and special events.
Write engaging product descriptions, advertising captions and marketing content.
Ensure marketing materials accurately represent the company's products.
5. Sales Reporting & Performance Analysis
Prepare weekly and monthly reports on e-commerce sales and marketing performance.
Track online orders, sales revenue, customer engagement and conversion rates.
Monitor live streaming sales performance and campaign results.
Analyse customer behaviour and identify opportunities to improve online sales.
Recommend improvements to digital marketing and e-commerce strategies.
Maintain accurate records of marketing activities, promotional campaigns and online sales performance.
6. General Duties
Coordinate with sales, warehouse, logistics and other departments to ensure smooth e-commerce operations.
Assist with online customer service and order-related enquiries.
Support company marketing events, promotions and product launches.
Perform other marketing, e-commerce and administrative duties assigned by management.
Job Requirements
Education & Experience
Diploma or Degree in Marketing, Business, E-Commerce, Digital Marketing, Mass Communication or a related field.
Previous experience in e-commerce operations, online marketing or live streaming is preferred.
Experience managing Shopee, Lazada, TikTok Shop or other online marketplaces will be an advantage.
Experience in food wholesale, distribution, retail or FMCG industries is preferred.
Skills & Knowledge
Familiar with TikTok Live, Shopee Live, Facebook Live or similar live streaming platforms.
Comfortable appearing on camera and conducting live product presentations.
Good communication, presentation and customer engagement skills.
Knowledge of social media marketing, digital advertising and content creation.
Basic knowledge of SEO, SEM, Meta Ads and Google Ads is an advantage.
Proficient in Microsoft Office, especially Excel, Word and PowerPoint.
Familiar with Canva, CapCut or other graphic design and video editing software.
Basic knowledge of live streaming equipment, lighting and audio setup.
Good organisational, analytical and problem-solving skills.
Personal Attributes
Creative, confident and comfortable speaking in front of a camera.
Self-motivated, responsible and results-oriented.
Able to communicate effectively and engage with online audiences.
Able to work independently and collaborate with different departments.
Willing to learn new marketing trends, technologies and e-commerce strategies.
Able to multitask and work in a fast-paced environment.
Flexible to conduct scheduled live streaming sessions when required.
我们正在招聘一名具有创意、积极主动且注重业绩表现的**线上营销专员（电商及直播）**加入团队。
主要负责管理公司的线上销售平台、策划及执行数码营销活动、制作社交媒体宣传内容，并通过直播推广公司产品及提升销售业绩。
理想的应聘者应熟悉电商平台、社交媒体营销及线上广告，并能够自信地面对镜头介绍产品，与线上观众互动。
有食品批发、零售、快速消费品（FMCG）或电商行业经验者优先考虑。
工作职责
1. 电商平台管理（E-Commerce Management）
负责管理 Shopee、Lazada、TikTok Shop 及其他相关线上销售平台的日常运作。
上传、更新及维护产品资料，包括产品名称、描述、图片、价格及促销信息。
处理及跟进线上客户订单，确保订单准确无误。
与仓库及物流部门协调，确保客户订单按时发货及配送。
监控产品库存及线上销售情况，及时更新库存信息。
回复客户咨询、评价及反馈，提供良好的线上客户服务。
策划线上促销活动，提高平台流量及产品销量。
分析电商平台的销售表现，并提出改善建议。
2. 直播销售与推广
策划、安排及主持 TikTok Live、Shopee Live、Facebook Live 等线上直播活动。
在直播过程中介绍、展示及推广公司产品。
向观众讲解产品特点、价格、使用方式及促销优惠。
与直播观众积极互动，回答问题并促进产品销售。
设计有吸引力的直播主题、内容及销售策略。
准备直播脚本、产品资料、展示道具及宣传材料。
协助安排直播设备，包括灯光、摄像设备及麦克风。
与销售及仓库团队协调，确保直播促销产品有足够库存。
追踪直播观看人数、互动率、订单数量及销售业绩。
根据直播表现持续改善内容，提高观众参与度及销售转化率。
3. 数码营销与社交媒体管理
策划及执行线上营销策略，提升公司品牌知名度、客户互动及销售业绩。
管理公司的 Facebook、Instagram、TikTok 及其他社交媒体账号。
制作及发布产品宣传、促销活动、短视频及其他营销内容。
制定及管理社交媒体内容发布计划。
协助策划及执行 Meta Ads、Google Ads 及电商平台广告活动。
监控广告效果、推广成本及营销活动表现。
研究市场趋势、竞争对手及客户需求。
与内部团队合作，策划节庆促销、新产品推广及线上营销活动。
确保所有平台的品牌形象及宣传内容保持一致。
4. 内容制作及产品推广
设计产品宣传图片、广告横幅、促销海报及其他营销素材。
制作适合 TikTok、Instagram Reels、Facebook 等平台的短视频。
协助产品摄影、影片拍摄及基本剪辑工作。
使用 Canva、CapCut 或其他设计及剪辑软件制作宣传内容。
撰写产品介绍、广告文案及社交媒体贴文。
策划具有创意的产品推广活动，提高客户关注度及购买意愿。
确保宣传内容准确反映产品信息及公司品牌形象。
5. 销售数据与表现分析
准备每周及每月电商销售与营销表现报告。
追踪线上订单、销售额、客户互动及转化率。
分析直播销售数据及广告推广效果。
了解客户购买行为，并提出提升线上销售的建议。
定期检查产品销售表现及促销活动成果。
维护准确的电商、营销及销售相关记录。
6. 其他工作职责
与销售、仓库、物流及其他部门合作，确保线上业务顺利运作。
协助处理线上客户服务及订单相关问题。
配合公司产品发布、促销活动及营销项目。
根据管理层安排，完成其他电商、营销及行政相关工作。
职位要求
学历与工作经验
拥有市场营销、商业管理、电子商务、数码营销、传媒或相关专业的文凭或学位者优先。
有电商营运、线上营销或直播销售经验者优先。
熟悉 Shopee、Lazada、TikTok Shop 或其他电商平台的操作。
有食品批发、零售、快速消费品（FMCG）或相关行业经验者优先。
专业技能
熟悉 TikTok Live、Shopee Live、Facebook Live 或其他直播平台。
能够自信地面对镜头进行直播及产品介绍。
具备良好的表达、沟通及客户互动能力。
了解社交媒体营销、数码广告及内容制作。
熟悉 SEO、SEM、Meta Ads 或 Google Ads 者优先。
熟悉 Microsoft Office，包括 Excel、Word 及 PowerPoint。
能够使用 Canva、CapCut 或类似设计及视频剪辑软件。
对直播设备、灯光及音频设置有基本了解。
具备良好的组织、分析及解决问题能力。
个人特质
有创意、积极主动，愿意提出新的营销想法。
性格自信，乐于面对镜头及与观众互动。
工作认真负责，具有良好的时间管理能力。
注重销售成果，并愿意持续学习及提升工作表现。
能够独立工作，同时具备团队合作精神。
能够同时处理多项工作，并适应快节奏的工作环境。
愿意根据公司安排配合直播时间及营销活动。