Product Marketing Executive
About us
Golden Dragon Group is a dynamic and innovative player in the Retail & Consumer Products sector. We are committed to delivering exceptional customer experiences and high-quality products that resonate with our diverse clientele. Our company culture thrives on creativity, collaboration, and a passion for excellence. We pride ourselves on our ability to adapt to market trends whilst maintaining our core values of integrity and customer satisfaction. Join us to be part of a team that makes a real difference in the retail landscape.
About the role
We are seeking a Product Marketing Executive to join the Golden Dragon Group team on a full-time basis at our Raffles Place Central Region location in Singapore. This is an exciting opportunity to drive product marketing initiatives and support the commercial success of our retail offerings. As a Product Marketing Executive, you will play a pivotal role in developing and executing marketing strategies that enhance product visibility and drive customer engagement. You will work at the intersection of product development, sales, and customer insight, ensuring our products are positioned effectively in the market and resonate with our target audience.
Key responsibilities
Develop and implement product marketing strategies that align with company objectives and market opportunities
Conduct market research and competitor analysis to identify trends, gaps, and opportunities within the retail sector
Create compelling product messaging and marketing collateral, including promotional materials, product guides, and digital content
Collaborate with cross-functional teams including sales, merchandising, and product development to ensure cohesive product launches and campaigns
Monitor product performance metrics and customer feedback to refine marketing approaches and optimise results
Support in-store and digital marketing initiatives, including promotional events and product demonstrations
Manage product information databases and ensure accurate, up-to-date product details across all marketing channels
Liaise with suppliers and stakeholders to gather product insights and communicate market feedback
Contribute to the development of pricing strategies and promotional calendars based on market analysis
Track marketing campaign effectiveness and prepare performance reports for senior management
What we're looking for
Diploma or Bachelor's degree in Marketing, Business, Retail Management, or a related field
1-3 years of experience in product marketing, retail marketing, or a similar marketing role
Strong understanding of retail consumer behaviour and market dynamics
Excellent written and verbal communication skills with the ability to craft persuasive marketing messages
Proficiency in Microsoft Office and marketing tools or software
Ability to analyse data and translate insights into actionable marketing strategies
Strong organisational skills with the ability to manage multiple projects simultaneously
Creative thinking and problem-solving abilities
Demonstrated ability to work collaboratively in a team environment
Knowledge of digital marketing platforms and social media is advantageous
Familiarity with retail operations and point-of-sale systems is a plus
What we offer
At Golden Dragon Group, we are committed to supporting the professional growth and wellbeing of our team members. We offer a competitive salary package commensurate with experience and qualifications. Our benefits include access to comprehensive professional development opportunities, allowing you to enhance your skills and advance your career within the retail and consumer products industry. We foster a collaborative and inclusive workplace where your ideas are valued and your contributions recognised. Additional benefits include employee discounts on our product range, flexible working arrangements where applicable, and a supportive team culture that prioritises work-life balance. We also provide regular training and mentoring to help you succeed in your role and develop your career trajectory with us.
Apply now
If you are a motivated and creative marketing professional passionate about driving product success in the retail sector, we would love to hear from you. Please submit your resume, a cover letter, and any relevant portfolio examples demonstrating your marketing expertise to our recruitment team. Join Golden Dragon Group and make an impact in the exciting world of retail marketing.