Project-Based Web Designer (Visual & UX Focus)

Job Type: Contract / Freelance, Project-Based

Overview

We are seeking an experienced Web Designer to lead the visual and user experience (UX) redesign for the Ask & Embla e-commerce website. This role is focused entirely on the design phase - creating modern, responsive, and high-fidelity mockups - and does not involve any coding or development.

The scope of work will be defined collaboratively on a monthly basis, allowing us to adapt quickly to ensure alignment with business priorities. If you thrive in an iterative, team-oriented environment, we want to hear from you.

Key Responsibilities

The designer will work iteratively with our internal team and will be responsible for the following tasks:

• Review and utilize the provided sitemap and information architecture to ensure logical content flow.


• Produce low-fidelity, grayscale wireframes for core page types (up to 3 pages) to establish hierarchy and layout.


• Create full high-fidelity visual mockups for up to 5 unique page templates (e.g., Homepage, About Us, Product Page, Blog, Contact Form).


• Ensure all mockups include dedicated Desktop and Mobile views.


• Define and document a modular Style Guide/Design System within the design file, including typography, color palettes, component states (buttons, forms, etc.).


• Incorporate feedback through two (2) maximum rounds of collective revisions.


• Organize and deliver final, ready-for-development design files and exported assets (icons, graphics).


• Actively participate in regular alignment meetings with the team to prioritize tasks and jointly adjust scope of work for the upcoming monthly cycle.

• Please note that applications without a portfolio will not be entertained.


• Proven professional experience in web design, specifically focused on UX and visual design for marketing or corporate websites.


• Expert proficiency with modern design tools, preferably Figma.


• Deep understanding of User Experience (UX) principles, accessibility best practices, and mobile‑first design.


• Excellent communication skills and the ability to articulate design decisions clearly to non‑design stakeholders.

This role is strictly design-focused. Candidates are not expected to perform any of the following:

• Writing or editing website copy.


• Back‑end development or CMS integration.


• Deep‑dive SEO research or implementation.