Project & Marketing Specialist

About the role

The Project & Marketing Specialist builds business relationships with potential vendors, partners, and brand owners. The role has overall responsibility for the strategic planning, implementation, managing and running of all marketing activities of the company, offline events, potential projects, including social media campaigns, content creation, and business development with potential vendors, partners and brand owners.

Key responsibilities:

• Build business relationships with potential vendors, partners and brand owners

• Plan, develop, and execute different projects, online and offline

• Provide support to different departments including KOL team to support sales projects

• Brainstorm new and creative growth strategies

• Collaborate with internal teams to optimize user experience

• Evaluate emerging technologies and provide perspective for adoption where appropriate

• Execute social media campaigns and ads campaigns

• Manage all company design collaterals

• Prepare and complete marketing action plans

• Identify marketing opportunities by understanding consumer requirements

• Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns

• Design, build and maintain company social media presence

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Requirements:

• Good understanding of social media platforms (Facebook, IG, TikTok, XHS etc) and e-marketplace platforms (Shopee, Lazada etc)

• Proficiency with design software (Adobe, Canva, Capcut, AI tools etc)

• Strong attention to detail

• Ability to prioritize and manage multiple projects simultaneously

• Experience managing complex calendars and handling requirements for operational needs