Senior Content & Marketing Specialist- F&B

Key Responsibilities

1. Content Strategy & Social Media

• Develop social media strategies and monthly content calendars across multiple F&B brands.

• Generate fresh content ideas aligned with brand positioning, customer interests, and business objectives.

• Stay updated on trending formats, audio, creative concepts, and emerging opportunities across Instagram, TikTok, and other relevant platforms.

• Plan content for Reels, TikTok videos, Stories, carousels, and static posts.

• Write engaging captions, headlines, hooks, and promotional copy.

• Monitor content performance and recommend improvements to increase reach, engagement, and conversions.

• Work closely with the Content Creator to ensure content production aligns with planned themes and campaigns.

2. Marketing Campaigns & Brand Development

• Plan and execute marketing campaigns across multiple F&B brands.

• Translate business priorities and management input into clear campaign concepts and execution plans.

• Develop promotional ideas for new product launches, seasonal campaigns, special events, and brand initiatives.

• Coordinate campaign schedules, creative assets, and marketing deliverables to ensure timely execution.

• Work with internal teams and external vendors to deliver campaigns effectively.

• Review campaign results and identify opportunities for improvement.

• Conduct market and competitor research to identify relevant industry trends and growth opportunities.

3. Creative Direction & Content Production

• Develop creative concepts and briefs for photography, videography, and social media content.

• Guide the Content Creator on creative direction, shot lists, and campaign requirements.

• Participate in photoshoots and assist with basic content production when required.

• Review creative assets and provide feedback to ensure alignment with brand identity and campaign objectives.

• Coordinate content production to meet publishing schedules and marketing deadlines.

4. Graphic Design & Marketing Materials

• Create basic marketing visuals for both digital and print platforms.

• Design promotional posters, menu updates, social media graphics, EDM visuals, digital advertisements, and in-store promotional materials.

• Resize and adapt artwork for different platforms and formats.

• Maintain consistent visual branding across all concepts.

• Coordinate with external designers or vendors for more complex creative requirements.

5. Social Media Operations & Performance

• Manage content scheduling, publishing, and day-to-day social media execution.

• Ensure content goes live according to approved calendars and campaign timelines.

• Monitor audience interactions and customer feedback, responding or escalating where necessary.

• Track engagement and other relevant performance indicators to improve content effectiveness.

• Maintain organized content calendars, creative assets, and marketing documentation.

6. General Marketing Support

• Work closely with the founders and management to strengthen brand awareness and customer engagement.

• Ensure marketing initiatives reflect each brand's positioning and target audience.

• Proactively suggest new ideas, content formats, and promotional approaches.

• Take ownership of assigned projects from planning through execution and evaluation.

Requirements

• Diploma or degree in Marketing, Communications, Digital Marketing, Media, Advertising, or a related discipline.

• Approximately 4–6 years of relevant experience in content marketing, social media, digital marketing, or integrated marketing.

• Experience with consumer-facing brands; F&B, hospitality, lifestyle, or retail experience is highly preferred.

• Strong understanding of Instagram, TikTok, Facebook, and other relevant social media platforms.

• Proven ability to develop engaging content concepts, content calendars, and social media strategies.

• Good copywriting, communication, and creative storytelling skills.

• Experience planning and executing marketing campaigns.

• Basic to intermediate graphic design skills, including creating simple marketing artwork and promotional materials.

• Familiarity with Canva, Adobe Photoshop, or Adobe Illustrator is preferred.

• Able to manage multiple brands, projects, and deadlines simultaneously.

• Strong organizational skills, attention to detail, and follow-through.

• Commercially aware, with an understanding of how content and campaigns contribute to customer engagement and business performance.

• Proactive, adaptable, and comfortable taking ownership in a fast-paced environment.

What We're Looking For

• Creative Thinker: Able to generate fresh content ideas and turn trends into relevant brand opportunities.

• Hands-on Marketer: Comfortable handling both planning and execution, including basic design and content production.

• Strong Content Strategist: Understands how to build engaging social media content that reflects each brand's identity.

• Commercially Minded: Connects marketing activities to customer engagement, sales, and brand growth.

• Independent & Resourceful: Can manage multiple priorities while working closely with founders and internal teams.

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Adrian Chan| EA Personnel No: R2199063

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