Senior Digital Marketing Strategist, $11K
Digital Marketing / Customer Journey Strategist
Passionate about creating personalised customer experiences through data-driven digital marketing?
We are looking for an experienced Customer Journey Strategist to drive customer engagement, digital marketing strategies and personalised experiences across multiple marketing channels for an established Technology MNC.
Key Responsibilities
Customer Journey Strategy & Personalisation
Design end-to-end customer journeys across awareness, consideration, conversion and loyalty stages.
Develop personalised marketing strategies, including next-best-action and next-best-content recommendations.
Create scalable customer journey frameworks for flagship events and marketing programmes.
Define customer engagement metrics and measure campaign effectiveness.
Digital Marketing & Cross-Functional Collaboration
Collaborate with Marketing, Analytics and Technical teams to implement customer journeys
Work with Email, Paid Media, Search, Social Media and Website teams to coordinate multichannel campaigns.
Translate customer insights and data into actionable marketing recommendations.
Present marketing strategies, campaign results and improvement opportunities to stakeholders.
Analytics & Campaign Optimisation
Analyse customer behaviour, campaign performance and conversion trends.
Develop data-driven recommendations to improve customer engagement and marketing ROI.
Review dashboards and prepare reports on campaign effectiveness.
Identify opportunities to enhance personalisation and customer experience.
Requirements
Degree in Marketing, Business, Communications or any discipline.
Minimum 6 years of digital marketing experience, preferably within the Technology / Cloud industry.
Strong experience in customer journey mapping, digital marketing strategy, customer experience or marketing automation.
Highly analytical and data-driven, with the ability to interpret dashboards and translate insights into recommendations.
Familiarity with Adobe Experience Platform (AEP) or other customer experience and journey orchestration platforms.
Exposure to Figma, channel activation and multichannel marketing.
Strong stakeholder management, communication and presentation skills.
Why Consider This Opportunity?
Opportunity to work with an established Technology MNC.
Drive customer journey strategy and personalisation across multiple digital channels.
Collaborate with regional marketing, analytics and technology teams.
Contribute to data-driven customer experience and digital marketing initiatives.
Interested? Apply Now!
Please include the following details in your application:
Career Summary | Reason(s) for Leaving | Availability / Notice Period
For a quicker response, please email your updated resume directly to:
Ivy Ho Sook Feng
EA Personnel Registration No.: R1104473
Recruit Express Pte Ltd
EA Licence No.: 99C4599
We regret that only shortlisted candidates will be notified.