Senior Ecommerce & Digital Marketing Executive

Job Description

E-Commerce Key Account Management
1. Manage and grow assigned strategic e-commerce accounts (Shopee, Lazada, TikTok Shop, Amazon, RedMart, Watsons Online, Guardian Online).
2. Lead annual JBP negotiations, promotional planning, and campaign strategies with key marketplaces.
3. Analyse and optimise sales performance, conversion rates, traffic, and ROI.
4. Oversee end-to-end e-commerce operations, including product listing quality, pricing strategy, stock forecasting, assortment planning, fulfilment coordination, stock replenishment, listing updates, pricing alignment, and customer feedback management.
5. Coordinate cross-functionally with warehouse/operations teams, finance, marketing, and regulatory teams to ensure smooth end-to-end operations.
6. Develop joint business and marketing initiatives with marketplace partners to drive visibility, conversions, and category growth.

Digital Marketing
1. Plan, execute, and optimise digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads).
2. Optimise media spend using key performance metrics such as CPL, CPA, ROAS, AOV, retention, and remarketing funnels.
3. Oversee social media strategy, content direction, KOL/influencer/affiliate programmes and CRM plans.
4. Provide digital insights to support product launches, consumer targeting, and brand positioning.
5. Manage website traffic building, SEO/SEM optimisation, and digital analytics reporting.
6. Deliver weekly/monthly sales reports, marketing performance dashboards, and business reviews.
7. Apply data-driven insights to improve conversion, forecast demand, and identify new opportunities.

Job Requirements

1. Degree in Business, Marketing, E-commerce, Digital Marketing, or a related field.
2. Minimum 3 years of relevant experience, preferably in FMCG, beauty, health supplements, or consumer goods.
3. Strong experience managing marketplace platforms (Shopee, Lazada, TikTok Shop, Amazon).
4. Hands-on experience in performance marketing: Meta Ads, Google Ads, TikTok Ads, and marketplace advertising tools.
5. Proficient with analytics tools such as GA4, marketplace dashboards, Meta/Google reporting.
6. Advanced Excel/Google Sheets skills (PivotTables, VLOOKUP, INDEX/MATCH, data analysis).
7. Knowledge of SEO/SEM, CRM, and marketing automation tools is an advantage.
8. Strong understanding of e-commerce P&L, margins, commissions, logistics costing, and marketplace profitability.

Additional Notes

Location

Remote

Working Hours

5-day work week (8:30am to 6:00pm)

Salary Package

Negotiable (Please include your expected salary in your resume/CV for our consideration)

Staff Welfare

Annual leave + Medical and wellness benefits + Staff purchase discount + Birthday voucher

Kindly provide your last/current drawn, expected salary and availability in your resume/CV