Senior Executive, Regional Marketing & Trade Activation (6-Month Contract)

We are seeking a commercially driven and analytical marketing professional to support regional marketing initiatives and trade activation campaigns. The successful candidate will play a key role in executing marketing activities, driving consumer engagement and supporting sales growth through effective campaign implementation and performance analysis.

This role is ideal for someone with a strong understanding of FMCG retail, excellent analytical skills and the ability to translate sales data into actionable insights. You should be proactive, highly organised and comfortable managing multiple projects in a fast-paced environment.

Key Responsibilities

Marketing Campaign Execution

• Support the execution of regional marketing initiatives to drive sales growth, market share and consumer conversion.

• Coordinate integrated marketing campaigns across digital platforms, social media and in-store promotional channels.

• Ensure marketing activities are delivered according to agreed timelines and commercial objectives.

Trade Marketing & Activation

• Coordinate in-store promotions, product sampling, point-of-sale materials (POSM) and trade events.

• Support the deployment of marketing assets across different consumer touchpoints.

• Monitor campaign execution to ensure consistency and effectiveness at the point of sale.

Sales Analysis & Performance Tracking

• Analyse sales data and monitor the commercial performance of marketing campaigns.

• Track marketing expenditure and evaluate campaign return on investment (ROI).

• Identify sales trends, commercial gaps and growth opportunities, translating findings into actionable recommendations.

Marketing Asset & Project Coordination

• Coordinate the adaptation, translation and localisation of marketing materials for different markets.

• Liaise with creative agencies and business partners to manage campaign deliverables and timelines.

• Monitor marketing budgets and ensure projects are executed accurately and efficiently.

Stakeholder Management

• Collaborate with internal marketing and sales teams, external agencies and business partners.

• Follow up on campaign progress and resolve operational issues to ensure smooth execution.

Job Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.

• At least 3 years of relevant experience in marketing coordination, trade marketing or brand activation, preferably within the FMCG or consumer goods industry.

• Good understanding of FMCG retail dynamics, including sales performance, promotional mechanics, gross margins and in-store visibility.

• Proficient in Microsoft Excel, including VLOOKUP and PivotTables, with the ability to analyse sales data and marketing performance.

• Strong analytical and commercial acumen, with the ability to identify trends and recommend practical improvements.

• Excellent organisational, project management and communication skills.

• Proactive, resourceful and detail-oriented, with the ability to manage multiple projects in a fast-paced environment.

Salary: Up to $4,600 per month
Working Location: West
Working Hours: Monday to Friday, 8.30am to 6.00pm
Work Arrangement: Hybrid, subject to team arrangement and operational needs
Contract Duration: 6 months

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Charity Loh R26162595
RecruitFirst Pte Ltd
E.A. 13C6342