Senior Product Manager(Social )
About the Role
We are looking for a forward-thinking and execution-driven Social Product Lead with a strong track record in product growth and monetization. In this role, you will lead the long-term development and operation of globally oriented social products.
By combining voice-based social interaction with cutting-edge AI technologies, you will help break down social barriers, foster meaningful and highly engaging user relationships, and build a healthy, sustainable monetization ecosystem.
Key Responsibilities
1. Product Strategy & Incubation
Lead the end-to-end product lifecycle, from initial concept and market validation to launch, growth, and monetization.
Define clear product strategies and roadmaps, covering cost-efficient user acquisition, new user onboarding, long-term retention, and revenue generation.
Identify market opportunities and drive continuous product evolution to achieve sustainable business growth.
2. Social Experience & Engagement Design
Design immersive social experiences by integrating interactive games, voice-based social features, and innovative ice-breaking mechanics.
Build and optimize community structures and engagement mechanisms to foster deeper user connections and strengthen social relationship networks.
Develop engaging social scenarios that encourage meaningful interactions and long-term user participation.
3. Data-Driven Optimization & Traffic Distribution
Analyze business data and user behavior to optimize recommendation algorithms, content discovery, and traffic distribution strategies.
Develop personalized and decentralized recommendation mechanisms based on user profiles, interests, and historical behavior.
Establish comprehensive performance dashboards and conduct A/B testing to continuously improve user retention, key feature adoption, and average time spent in the app.
4. Growth Strategy & Monetization
Develop segmented user engagement, onboarding, and activation strategies tailored to different user groups and lifecycle stages.
Build and optimize monetization models that align with local market preferences and cultural nuances.
Drive improvements in conversion rates and average revenue per user (ARPU) while maintaining a positive user experience and a sustainable monetization ecosystem.
Requirements
1. Proven Product Leadership Experience
5+ years of experience in mobile internet or mobile application products, including at least 3 years specializing in social products.
Demonstrated success as a core product owner or lead product manager for products with over one million daily active users (DAU) or substantial revenue generation.
Strong experience in product strategy, execution, growth, and monetization.
2. Strong Understanding of International Markets
In-depth understanding of local social behaviors, user preferences, and cultural nuances across international markets, particularly Taiwan, Southeast Asia, Japan, South Korea, and the Middle East.
Hands-on experience building product lines from 0 to 1, with the ability to balance utility-driven features and social engagement.
A strong understanding of how to adapt social products to different markets and user segments.
3. Excellent Problem-Solving & Leadership Skills
Ability to navigate ambiguity, solve complex problems, and make sound decisions in a fast-paced, rapidly evolving environment.
Strong data-driven thinking and analytical skills, with a keen ability to identify opportunities for product improvement.
Excellent cross-functional collaboration skills, particularly when working with engineering, operations, and user acquisition teams.
Proven ability to lead teams, align stakeholders, and drive business outcomes.
Nice to Have
Experience optimizing paid user acquisition campaigns across international markets.
Experience building viral growth strategies, referral mechanisms, and social sharing initiatives from 0 to 1.
Experience planning and executing KOL/influencer marketing campaigns or designing immersive new-user onboarding experiences.
Why Join Us?
High Ownership & Strategic Impact
Take ownership of a strategically important core product, with significant opportunities to explore new ideas and drive business innovation.
Flat & Agile Culture
Work in a collaborative, fast-paced environment that values expertise, data-driven decisions, and measurable results over bureaucracy.
Have the freedom to challenge conventional approaches, solve real social engagement challenges, and create meaningful business value.