Senior Wellness Livestreamer & Social Content Creator
About the role
This is a new, exploratory role where you'll help build it from the ground up. Your main job is to lead and host livestreams that build awareness of products and consistently turn viewers into customers. Your second job is to create social media content that does the same. You'll bring your own playbook, test and refine it, and help define what a winning livestream and content approach looks like for Fei Fah, including high-visibility sessions as we expand into new channels. This is a hands-on role for someone with a track record of hosting and selling live, who takes ownership of results and sets the standard for the people around them.
Key responsibilities
Host and lead livestream selling sessions on TikTok Shop, Shopee, Lazada, Instagram, Facebook and other emerging platforms
Present wellness products with confidence, credibility and conversion in mind
Engage viewers in real time, handle questions and objections, and drive sales through vouchers, bundles and flash deals
Plan the livestream schedule, themes, formats and run-sheets, aligned with mega-sale events (e.g. 9.9, 11.11, 12.12)
Take ownership of livestream performance targets (viewers, engagement, conversion, sales) and report with concise insights and recommendations
Experiment with new formats, timings, platforms and co-host or guest-host arrangements
Coordinate with operations and the marketing team so stock, pricing, promotions and equipment are ready before going live
Coach and support junior hosts and co-hosts where needed
Create and star in short-form videos, Reels and other content for TikTok, Instagram, Facebook, Rednote and other channels that build awareness and drive sales
Ensure everything you say and show, on live and in content, complies with platform policies and applicable local health product regulations
About you
2-3+ years of experience in livestream hosting, live selling, or on-camera content with a track record of driving engagement or sales
Strong on-camera presence: confident, expressive and natural, able to carry long sessions
Ability to think quickly and handle live comments, objections and the unexpected with ease
Experience with TikTok Shop, Shopee, Lazada or similar live selling platforms
Comfortable with data, and confident turning numbers into actions
Good sense of social media trends, and curious about AI tools
Organised, accountable and able to work independently
Proficient in English and Mandarin to effectively communicate with English and Mandarin-speaking clients
Accountable and results-driven
Proactive and loves to learn
About us
For over 75 years, Fei Fah has helped people live healthier lives through trusted wellness solutions — from the Electric Medibalm born in our original Chinatown drugstore in 1950, to modern innovations like our 1000-day fermented True Zen Sleep Enzyme. Today, we're building on that heritage by blending timeless values with digital innovation, growing our brands across eCommerce, social, and new markets.
Benefits
An attractive compensation package which could be structured on base pay plus lucrative commission on sales, depending on experience and the arrangement that suits you
Flexible engagement: permanent, freelance, full-time or part-time, including evening and night sessions
Flexible location: livestream from our office, from your own home, or from another suitable place you'd like
Full product training
Opportunity to be the lead on-screen personality of a heritage Singaporean wellness brand
Opportunity to go on board Genting Cruise for livestreaming with us
Room to shape our livestream playbook and grow into a team lead as operations expand