SEO & GEO Lead
Lead the Future of Search. Shape the Next Generation of SEO & GEO.
Are you passionate about search optimisation and excited about how AI is transforming the way people discover information online?
Activa Media is looking for an experienced SEO & GEO Lead to lead our search optimisation strategies across traditional search engines and emerging AI-powered platforms. This is an opportunity to combine hands-on technical expertise with strategic thinking, team leadership and client engagement.
You will play a key role in strengthening clients’ online visibility, improving organic search performance and expanding their presence across AI-generated search results, with a particular focus on the healthcare industry.
If you enjoy solving complex search challenges, developing effective strategies and helping a team grow, we would love to hear from you!
What You'll Do
SEO & GEO Strategy
Develop and lead SEO and GEO strategies to improve organic rankings, search visibility and brand presence across Google Search, AI Overviews, ChatGPT and Gemini.
Drive keyword research, search intent analysis, competitor benchmarking and content optimisation.
Identify opportunities to strengthen technical SEO, topical authority, entity optimisation and AI search visibility.
Campaign Performance & Technical Excellence
Monitor campaign performance, identify opportunities for improvement and guide the team in implementing effective solutions.
Lead technical SEO audits and recommend improvements to website architecture, crawlability, indexability and on-page optimisation.
Establish performance benchmarks, reporting frameworks and quality standards to drive continuous improvement.
Team Leadership & Development
Lead, mentor and develop SEO/GEO team members to strengthen their technical expertise and strategic capabilities.
Oversee campaign priorities, team workloads, deliverables and quality assurance.
Improve internal processes, workflows and campaign execution standards.
Client Strategy & Collaboration
Work closely with Account Executives, Content Teams and Web Developers to deliver effective campaign strategies.
Translate complex SEO/GEO insights into clear, actionable recommendations for clients.
Support client pitches, strategic presentations, audits and business proposals.
Requirements
Bachelor's degree in Marketing, Communications, Information Technology or a related field.
At least 5-7 years of hands-on SEO/GEO experience, including experience in a senior or team leadership capacity.
Strong understanding of technical SEO, on-page and off-page SEO, content strategy and search engine algorithms.
Familiarity with GEO, AI-powered search platforms, AI Overviews and emerging search optimisation practices.
Experience building SEO/GEO reporting frameworks, campaign processes and performance dashboards.
Proficiency in SEO and analytics tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Screaming Frog, etc.
Strong analytical and problem-solving skills, with the ability to interpret performance data and develop actionable strategies.
Good communication, presentation and stakeholder management skills.
Demonstrated ability to lead, mentor and develop team members.