Social Media & AI Marketing Executive — Genuine Grape
About Genuine Grape
Genuine Grape helps people discover authentic wines, understand producers, and find bottles that match their preferences. Our tools include detailed wine search, wine-list scanning, and personal wine collections.
We’re looking for a creative, hands-on marketer to grow our social presence, engage wine communities, and turn ideas into promotional campaigns using AI tools.
What you’ll do
Manage social media: Plan, create, and publish posts, short videos, and stories across relevant channels, including Instagram, TikTok, and Reddit.
Engage with communities: Participate in wine discussions, respond to comments and messages, gather feedback, and build relationships with users.
Develop promotional plans: Create content calendars and campaigns around product features, wine topics, and audience interests.
Use AI in your workflow: Research ideas, draft copy, generate visuals, edit videos, and automate repetitive tasks while reviewing everything for accuracy and quality.
Show the product in action: Create demos and practical examples that explain how Genuine Grape helps people choose and discover wines.
Explore partnerships: Identify relevant wine creators, educators, clubs, and businesses, and help develop collaborations.
Track results: Measure engagement, website visits, sign-ups, and repeat usage. Use the findings to improve future campaigns.
Work with the founder: Suggest ideas, run small experiments, and turn user feedback into useful marketing insights.
What we’re looking for
Strong written English and a feel for clear, engaging content.
Practical experience creating social media content, either professionally or through your own projects.
Confidence using AI tools such as ChatGPT, Claude, Canva, or AI video and image tools.
Basic video editing and design skills.
Ability to independently take an idea from planning through publication.
Curiosity, good judgment, and willingness to test ideas and learn from results.
Interest in wine, food, or travel. Formal wine qualifications are welcome but not required.
What success looks like
A consistent stream of useful content, active conversations with wine enthusiasts, and campaigns that bring people to Genuine Grape and give them reasons to return.
How to apply
Send a short introduction, examples of content you’ve created, and one promotional idea for Genuine Grape. Tell us which AI tools you use and how they help your work.
For more information please visit
https://www.genuinegrape.com/