Social Media Project Manager

Managed Chinese social media marketing projects and Developed content strategies and creative concepts based on client briefs

brand objectives, target audiences, and platform trends.

Managed the end-to-end content execution process, including content ideation, copywriting scripting, production coordination, publishing, and optimisation.

Managed Chinese social media advertising campaigns and monitored campaign performance to support brand reach and engagement objectives.

Prepared monthly performance reports, analysing content and campaign results and providing actionable insights for future strategies.

Consulted and educated clients on Chinese social media platform (like Redbook) trends, content best practices,

audience behaviour, and social media marketing strategies.