Social Media Strategist (Freelance, Remote)

A leading global fintech company is seeking a Social Media Strategist (Freelance, Remote) to support brand and content initiatives across APAC markets. This is a freelance opportunity suited for candidates with strong experience in social strategy, audience growth, campaign planning, and platform management within fast-paced digital or technology-driven environments.

The ideal candidate understands how to build engaging social narratives, localise content for regional audiences, and drive measurable engagement across multiple channels.

Requirements

• Develop and execute social media strategies across APAC markets.


• Plan and manage content calendars aligned with brand, campaign, and product priorities.


• Create platform-specific social strategies for channels such as LinkedIn, Instagram, X, TikTok, Facebook, and YouTube.


• Work closely with internal stakeholders including brand, content, creative, and marketing teams.


• Support campaign launches, partnerships, product announcements, and brand storytelling initiatives.


• Analyse social performance metrics and provide actionable insights and optimisation recommendations.


• Monitor social trends, platform updates, and competitor activity across fintech and technology sectors.


• Support community engagement and audience growth initiatives where required.


• Coordinate with designers, creators, agencies, or freelancers to deliver social assets and campaigns.

• Proven experience in social media strategy, digital marketing, or content strategy roles.


• Strong understanding of social media platforms, audience engagement, and content performance metrics.


• Experience managing regional or APAC-focused campaigns preferred.


• Background in fintech, technology, consumer tech, finance, or high-growth startups is highly preferred.


• Ability to balance brand storytelling with performance-driven social execution.


• Strong copywriting, communication, and stakeholder management skills.


• Experience using social analytics, scheduling, and reporting tools.


• Comfortable working in a fast-paced, collaborative, and remote environment.