Specialist, Digital Experience

Summary

We are looking for a Digital Experience Specialist to join our Digital Channels team. This role will be central in elevating Scoot’s digital presence by delivering seamless, user-centric experiences across our web and digital platforms. The ideal candidate will manage end-to-end website content operations, drive UX and feature enhancements, and ensure our digital touchpoints remain optimized, accurate, and engaging for customers across all markets.

Job Description

This position requires a blend of content management expertise, product thinking, and data-driven decision-making. You will oversee multilingual web content updates, develop SEO-optimised materials, manage product roadmaps for platforms such as FlyScoot.com and WeChat, and ensure all enhancements are grounded in analytics, testing, and business impact. You will also play a key role in implementing AI-enabled content improvements and ensuring real-time, relevant information is delivered across channels.

Web Content Management

• Manage content updates on the corporate website in each localised language.


• Liaise with PR team to update announcements and other landing pages


• Assist in advising Market & Campaign Owners on feasible layouts/templates for new types of Campaign Page


• Identify AB Tests for different layouts on the web pages to promote higher click-through rates.


• Perform yearly website content audit

Web Enhancements - Improve UX

• Ensure website content is user-friendly, accessible, and optimise for all browsers and devices


• Develop and manage the website feature enhancement roadmap using Vendors Platform (EveryMundo, Insider)

Flyscoot.com Product Metrics/Analytics

• Identify and enable tracking of planned product features.


• Tracking of product metrics via regular generation of reports in the Digital Experience huddle


• Alignment of tracked product metrics with business outcome/ product objective

Crafting SEO driven content

• Producing compelling search-optimised content through thematic content articles, seasonal campaigns, travel inspiration content


• Incorporate targeted keywords, CTAs, internal links

Utilising Generative AI to enhance functionalities

• Tested on coherency, accuracy and relevancy of answers generated through the usage of Generative AI on websearch from diverse sources within databases/knowledge based articles


• Ensure real time information/content delivered to various sources/channels

WeChat Product Management

• Maintain a product roadmap aligne with business goals and priorities


• Contribute to the planning, execution and review of each sprint.


• Work with development team or vendors to refine and improve the development process.


• Determine whether the final project is acceptable.


• Inspect and evaluates product progress through each iteration.


• Accountable for each stage of development process and final process