Strategy & Analytics Lead, Regional Brand & Growth Marketing

Key Responsibilities

• Ownership of Monthly Transaction User growth crosses different audiences and segments of buyers. Lead the development of user segmentation and lifecycle strategies to drive user engagement, transactions, retention, and business growth




• Set the strategic direction for CRM and lifecycle capabilities, including segmentation, personalization, automation, channel roles and measurement. Align CRM plans with customer needs and the broader growth roadmap.




• Lead CRM strategy across push notifications, in-app messages, email and vouchers. Build audience segments, event-triggered journeys, personalization, suppression rules and contact-frequency controls.




• Map the buyer journey from discovery and product consideration. Use behavioral data, customer feedback and operational signals to identify friction. Shape the end-to-end buyer journey strategy. Identify the experience barriers with the greatest effect on conversion, repeat purchase and trust, and align Product and Operations on the improvements that will address them.




• Lead regular planning and senior stakeholder reviews. Secure alignment on goals, investment, ownership and key decisions across local and regional teams.




• Establish a disciplined test-and-learn approach across the portfolio. Ensure teams assess incrementality, unit economics and customer impact before scaling initiatives. Collaborate with Data, Business Intelligence, Product and Engineering teams to develop scalable analytical solutions and explore AI-enabled marketing capabilities

• Coach team members and coordinate cross-functional workstreams; set clear owners, milestones and follow-up for priority initiatives.

• Bachelor’s Degree in any field; a Master’s degree would be advantageous but is not required




• Minimum 3 years of full-time strategy working experience in a top-tier strategy consulting firm, excluding internship and part-time work experience




• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems and develop data-driven recommendations




• Strong communication and stakeholder management skills, with the ability to collaborate across functions and markets




• Ability to manage priorities independently and work effectively in a dynamic, collaborative environment




• Experience in e-commerce, digital platforms, customer relationship management (CRM), performance marketing or affiliate marketing would be advantageous




• Familiarity with A/B testing, AI tools or marketing automation would be advantageous