Trade Marketing Executive – K-Beauty (Retail, POSM & Events)
We bring Korea’s top beauty brands to Singapore shelves: Beauty of Joseon, Tirtir, Celimax, Centellian24, HOH, TCFS and more. We’re a team of 50 across Korea, Singapore, Malaysia and the Philippines.
About the role
This role sits in our Channel team and reports to the Channel Lead. Your work directly supports sales: getting our brands seen, displayed well and launched properly in retailers like Watsons and Guardian.
It’s office-based, but hands-on. You’ll plan and coordinate from your desk, work closely with our remote designer to create displays and POSM, and get out to stores and events for setups and checks.
What you’ll do
Retail displays & POSM
Develop display, gondola and POSM concepts with our remote designer, from rough idea to final artwork.
Brief clearly, give sharp feedback, and make sure artwork meets retailer specs and brand guidelines.
Manage vendors from quotation to production and installation.
Attend installations and check that displays go up as planned.
Visit stores regularly to check execution and flag issues to the Channel team.
Work closely within the Retail Channel Team and report directly to the Channel Lead.
Events & activations
Plan and run roadshows, pop-ups and product launches.
Handle logistics: manpower, stock, materials, timelines and on-the-day setup.
Be on-site to set up and run events, including some evenings and weekends.
Serve as the primary PIC for end-to-end planning, execution, and post-event evaluation of retail activations, trade events, and promotional activities
Project & budget management
Own the trade marketing calendar and keep projects on schedule.
Get quotes, track budgets and report progress to the Channel Lead and Sales.
Guide interns when needed.
Brand support (smaller part of the role)
Coordinate product seeding and influencer sample logistics.
You’ll fit if you
Have 2+ years in trade marketing, VMD, POSM, retail display or events.
Have run real setups or installations, not just coordinated them over email.
Have a good visual eye: you can sketch or mock up an idea and brief a designer clearly.
Are organized enough to juggle several projects, vendors and deadlines at once.
Like a mix of desk work and being out in stores and at events.
Nice to have
Beauty, cosmetics, FMCG or Singapore retail experience.
Basic Canva, Illustrator or Photoshop skills.
Benefits
Opportunities to work with rapidly growing K- beauty brands and major retail partners.
Collaboration with a global team across Singapore, Korea, Malaysia, and the Philippines.
Potential business travel to Malaysia and Korea, depending on business needs.
Opportunities for professional development and career growth
To apply, please answer a few short pre-screening questions via the Google Form linked below. This helps us better understand your background and fit for the role before the interview stage.
https://docs.google.com/forms/d/e/1FAIpQLScvkTKhTgQ0QUk9n8N97opZNIzaVIgYgYASgmSX2bV1yJf49A/viewform?usp=header
We appreciate your interest and look forward to hearing from you!