E-commerce Sales & Content Executive
About the role
This is an execution-focused position. You will create product content, operate marketplace promotions, engage customers and creators, and convert online attention into measurable sales. You will grow a Singapore consumer-products brand across TikTok Shop, Shopee and other online channels.
Key responsibilities
Plan, film and publish short-form product videos for TikTok and other social platforms
Present products clearly through demonstrations, comparisons, problem–solution content and customer-focused storytelling
Host regular TikTok LIVE sessions and improve the format based on viewer behaviour and sales results
Maintain a consistent weekly content calendar
Repurpose successful content across suitable platforms
Manage and improve product listings, images, descriptions, pricing and promotions
Link products correctly to shoppable videos and livestreams
Respond promptly and professionally to customer enquiries
Monitor traffic, conversion, orders and product-level performance
Test bundles, vouchers and offers while protecting agreed profit margins
About you
Comfortable filming, appearing on camera and speaking during livestreams
Strong written and spoken English
Practical understanding of TikTok, social media and online shopping behaviour
Able to create clear, attractive content using a smartphone and basic editing tools
Commercially minded and comfortable working toward measurable targets
Organised, resourceful and able to work independently
Honest and disciplined when handling stock, samples, customer information and promotional budgets
Experience in e-commerce, retail sales, livestreaming, content creation or creator partnerships is preferred