Assistant Manager, Marketing (Museums)

We are looking for a Marketing professional to support our local museums with the planning and execution of Marketing campaigns to drive audience engagement.

• Up to $3,300 per month
• Central Area
• 1-year contract

• Manage the digital and social media ecosystem, overseeing media buying and creative agencies to execute campaigns, monitor performance, and implement optimisation strategies aligned with marketing objectives.
• Develop marketing partnerships and collaborative initiatives to increase museum visitorship, enhance audience engagement, and drive revenue generation.
• Collaborate with internal stakeholders to maintain and update museum websites, ensuring accurate, engaging, and up-to-date digital content.
• Conceptualise and implement innovative marketing strategies and creative initiatives to reach target audiences and continuously improve campaign effectiveness.
• Plan and execute monthly onsite and online programmes, coordinating with programme teams and overseeing event setup, teardown, crowd management, activity facilitation, visitor enquiries, and vendor and partner liaison. Weekend work may be required.
• Lead stakeholder engagement and partnership development with community leaders, educational institutions, public/private sector organisations, and other potential partners.

• Possesses minimally a Diploma with 2 years of experience in audience engagement and digital marketing.
• Strong analytical capabilities with the ability to distil multi-channel datasets into clear and actionable insights.
• Good practical knowledge of Adobe Suite, Google Analytics, and various BI tools preferred.
• Passionate about the arts and heritage sector.